As a marketing tool to quickly increase store traffic, sellers will start to “drive” after understanding the rules of AliExpress Express, but sellers still need to explore step by step in terms of specific operations.
[Preparation required]
Complete the listing of store products and understand the relevant rules of AliExpress Express.
[Operation skills]
1. Create a new promotion plan.
Enter the My Aliexpress backend, click to enter the “Marketing Center”, find the AliExpress Express menu on the left, and click “Express Overview” to enter the AliExpress Express homepage. Click “Create a new promotion” to start creating a new promotion plan. The newly created promotion plan is divided into “Key Promotion Plan” and “Quick Promotion Plan”. There are three main steps to create a new promotion information: “Select products, select words, and bid”. After clicking “Create a new plan”, select “Key Promotion Plan”, fill in the name of the promotion plan, and click “Start Creating”.
2. Add promotion products.
Change “Not Promoted Temporarily” in “Default for New Products” to “Add Promotion”. In this way, the products released later will be automatically added to the promotion, and you don’t need to add products manually.
The system will list all the products that can be promoted according to the product group. Select the products you want to promote (focus on promotion, only one product is allowed to be added to each unit), delete them one by one by category, check the products you want to promote, and select “Add to promotion”. If you need to cancel the promotion, find the corresponding product here and click “Cancel promotion”.
3. Add keywords.
Select the keywords you want to promote through “system recommendation”, search for related words in the search box above, or directly enter keywords manually on the left. If you use the system recommendation function, find the words you want to promote from the system recommended keywords and click them, and the keywords will appear in the list of added words on the left. After selecting the keywords, separate them with Enter, click Add successfully, and then click Next to bid.
4. Bid.
Set the maximum deduction limit price per click for the selected keywords. After selecting the words, you can bid for these words in batches below the keyword list. There are two bidding methods: increase the price according to the market average price and increase the price based on the base price. You can modify the price of each keyword in the promotion management. Finally, click “Finish” in the lower right corner of the page until the page shows “Add word successfully”, and the entire AliExpress through train promotion is considered complete.