Image and copywriting optimization strategies on the AliExpress platform
On the AliExpress platform, both copywriting and pictures are the basic elements of visual marketing, and their quality directly affects the conversion rate of goods. This article aims to explore how to enhance product appeal through carefully designed copywriting and images.
The importance of copywriting design
In order to make your copy more attractive, you first need to think about the buyer’s needs from the buyer’s perspective. Find the unique benefits of the product and solve the pain points of potential customers, thereby gaining trust and prompting purchase behavior. At the same time, the content of the copywriting should be closely integrated with the product, highlighting the unique selling points of the product, so that buyers are interested in understanding and accepting the product. In addition, taking into account the aesthetic preferences of the target audience, attention should be paid to details such as fonts and colors in copywriting layout. Important information can be appropriately bolded or capitalized.
Image management and optimization
The AliExpress platform has strict standards for the use of images, including but not limited to size, format and other requirements. In order to meet these standards, merchants should ensure that the quality of product images is no less than 80% to ensure fast loading and clear display. In addition, when naming pictures, it is recommended to use batch renaming technology to facilitate subsequent management and search.
For those merchants who want to attract attention through dynamic graphics, although AliExpress itself does not support GIF format files, dynamic effects can be achieved by uploading to third-party platforms and inserting links.
Application of PS skills
When faced with messy product images, proper use of the Chinese removal, image cutout, and resizing functions in Photoshop can significantly improve the visual effect. For example, use the patch tool to remove unnecessary text, the magic wand tool for precise cutout, and uniformly resize all images to the same specifications.
Image bank management
Using the image banking function provided by AliExpress backend, merchants can organize and manage various product images more efficiently. This includes operations such as creating custom groups, batch uploading, renaming and filtering images. It is worth noting that each new registered user will receive 5GB of free storage space, which is enough to store a large number of high-quality product images.
The concept and application of super symbols
As a creative means, super symbols play an important role in product promotion. It goes beyond brand identity in the traditional sense to convey product features or benefits through specific imagery. For example, flames and snow-capped mountains are used to express the thermal insulation properties of clothing, or exaggeration is used to demonstrate the load-bearing capacity of furniture.
Specific requirements for advertising images
Finally, it is also essential to understand and comply with the platform’s specific requirements for advertising images. According to AliExpress regulations, the main image needs to be 350×350 pixels (700×700 pixels after enlargement), the width of the details page is set to 960 pixels, the width of the store sign is 1200 pixels and the height is between 100-150 pixels. The width of the poster is also 960 pixels, and the height is controlled within the range of 100-600 pixels.
Through copywriting and picture design practice under the guidance of the above methodology, I believe it can help AliExpress merchants better display the charm of their products, thereby enhancing the overall competitiveness of the store.