Core rules and dispute resolution guidelines for merchant entry and operation management on AliExpress

As an important cross-border e-commerce platform, AliExpress has optimized the merchant entry rules for wigs and clothing and accessories categories, aiming to improve the convenience of merchants and reduce operating costs. The following are the core adjustments to the entry rules and the dispute resolution methods that merchants need to pay attention to during operations.

Optimization of entry rules

1. Adjustment of category qualification requirements:

   • Chemical fiber hair: Adjusted from an audit-based investment invitation to an open investment invitation without qualification review.
   • Black human hair: It has also changed from closed investment promotion to open investment promotion, simplifying the entry process.
   • White human hair: Similarly, it is adjusted to be open for investment without qualification review.
   • Apparel surface accessories: The previous open investment invitation has been adjusted to a closed investment invitation.

2. Margin amount adjustment:

   • Black human hair: reduced from the original 50,000 RMB to 30,000 RMB.
   • White human hair: reduced from RMB 50,000 to RMB 10,000.

These changes are designed to promote the healthy development of the industry and create a more friendly business environment for global sellers.

Dispute Resolution Guide

AliExpress sellers may encounter disputes during operations, mainly including “the goods are not in the correct version” and “the goods have not been received”.

Handling of incorrect goods

1. True and comprehensive product descriptions: Ensure that when editing product information, such as clothing, electronic products, etc., accurate sizes, functions and usage methods are provided to reduce disputes caused by inconsistent descriptions.
2. Strictly control quality: Products must be fully inspected before shipment, and quality problems must be replaced in a timely manner to avoid high logistics costs caused by returns.
3. Putting an end to counterfeit goods: Sellers must ensure that the goods they sell do not infringe on third-party intellectual property rights. If relevant licenses cannot be provided, the platform will directly determine that the product is being sold as counterfeit, and the seller will bear full responsibility.

Handling of goods not received

1. Choose reliable logistics: Sellers should choose a courier company that can provide accurate logistics information to ensure that buyers can receive goods in time and avoid disputes caused by logistics issues.
2. Effective communication: When encountering delays, sellers should immediately notify buyers and explain the reasons. If necessary, they can share tariffs to improve customer satisfaction and maintain a good service image.

Basic rules that merchants need to know

1. Rules for publishing products: Merchants must respect intellectual property rights when publishing products, avoid using other people’s product images, and avoid being punished for infringement.
2. Incorrect product: Merchant must ensure that the product is consistent with the description and check carefully before shipment to avoid disputes caused by inconsistent products.
3. Dealed but not sold: Merchant should deliver the goods within the specified time, otherwise it may cause serious points deduction from the platform. It is recommended to take the initiative to refund if the goods are out of stock.

In summary, AliExpress merchants should abide by relevant rules when entering and operating in order to provide high-quality services and products, reduce the risk of disputes, and promote smooth business development.