Detailed explanation of AliExpress infringement types and processing strategies
1. Common types of infringement on AliExpress platform
1. Trademark infringement
Trademark infringement usually refers to the use of another person’s registered trademark on the same or similar goods without authorization or permission, or the use of similar trademarks, as well as other behaviors that hinder the legitimate use of the trademark owner. For example, in the field of cross-border e-commerce, animated characters from well-known brands such as Disney are used as part of their products without official authorization.
2. Copyright infringement
Although in the early days the term “copyright” mainly referred to the right to print and publish, as the times progress, the scope of copyright has expanded far beyond the printing field, including but not limited to literary, artistic works and other forms.
3. Patent infringement
Patent rights give inventors the exclusive right to use their inventions and creations within a certain period of time, including but not limited to the rights to manufacture and sell. Patent infringement specifically manifests as unauthorized copying or imitation of patented technology or designs owned by others. For example, domestic merchants copy the design of a popular egg-shelling tool in the United States without permission.
2. Guidelines for handling infringement issues
1. Carefully check the content of the complaint
When facing an infringement complaint, you should first carefully examine the details of the complaint, clarify the core points of the other party’s accusation, and confirm the complained product and its possible infringement.
2. Stay calm and professional
When dealing with such matters, be sure to remain calm, respond in a professional manner, avoid emotional reactions, maintain friendly communication, and prevent the situation from deteriorating.
3. Communication and negotiation
Contact the complaining party promptly and try to reach a consensus. Prepare sufficient evidence to support your position, such as trademark registration certificate, authorization letter, etc.
4. Submit appeal and counter-evidence materials
If you believe that the complaint is unfounded or inappropriate, you need to file a complaint with the platform and attach valid documents that can prove your rights.
5. Comply with platform processing procedures
Follow the official infringement processing steps set by AliExpress and submit the required information as required.
6. Seek legal advice
When encountering complex legal issues, you should consult professionals promptly.
3. How to effectively avoid the risk of product infringement
1. Obtain brand authorization
Choose legally authorized suppliers to ensure regular and reliable supply.
2. Use image recognition tools to detect counterfeit goods
Use the image recognition function of search engines to check whether the goods to be sold involve infringement.
3. Pay attention to product image copyright issues
Even non-infringing products may cause controversy because images contain elements of third-party brands.
4. Strategies to avoid disputes over the sale of counterfeit goods
1. Be familiar with platform rules
Before opening a store, you should study and understand AliExpress’s regulations in detail.
2. Complete brand certification
Official permission must be obtained before selling other people’s brands.
3. Take product pictures independently
Unauthorized use of other people’s images is prohibited.
4. Accurately describe product information
Put an end to false propaganda and ensure the authenticity of the description.
Through the above measures, sellers can effectively reduce the risk of encountering infringement complaints on the AliExpress platform and properly handle any disputes that may arise.