Detailed explanation of AliExpress freight template settings and multi-channel free shipping strategy

The AliExpress platform provides sellers with a wealth of shipping template setting options, which is crucial to improving product competitiveness and customer satisfaction. This article will comprehensively introduce how to set up a freight template that meets the needs of the store, and how to use multi-channel logistics to achieve free shipping to more countries and regions.

Freight rate template setting steps

Create a new freight template

First, log in to the AliExpress backend, enter “Product Management” – “Template Management” – “Freight Template”, click “Add Freight Template” and enter the template name. If you use an overseas warehouse to deliver goods, you need to apply for overseas delivery location setting permission. Then click “Save”.

Edit freight template

1. Select shipping area: Set the shipping location. The default is China. If there is an overseas warehouse, you can select the corresponding address.
2. Choose a logistics method: Take the e-mail under the standard logistics category as an example. After selecting it, enter the “Edit Freight Template” page, select the “Standard Category” tab to find the “e-mail” option and check it.
3. Set freight pricing method: Select “Custom freight”, set the regions and countries for shipping and non-delivery, and the freight calculation method (such as seller responsibility, non-delivery, etc.).
4. Personalized selection of destination countries and regions: You can select target markets in batches by “selecting destinations by continent” or “selecting destinations by logistics provider zone”.
5. Set promised delivery time: Choose the platform default time or custom time.

Multi-channel free shipping strategy

In order to allow more countries and regions to enjoy free shipping services, sellers can adopt a multi-channel free shipping strategy. This means setting up multiple logistics channels within the same freight template to cover more areas without incurring additional costs. For example, combining postal small parcels and worry-free logistics standard channels can significantly increase the number of countries with free shipping.

Customized freight settings

For different countries and regions, sellers can flexibly adjust shipping costs according to their own logistics policies and market needs. For example, for countries with long transportation times such as Russia, Brazil, and Argentina, you can set a longer promised delivery time (such as 90 days) separately. In addition, sellers can also set custom shipping costs by weight or quantity to adapt to the characteristics of different products.

Trial shipping cost

New sellers can use the “Transaction” – “Logistics Plan Query” function to try out the shipping costs of different logistics plans to facilitate reasonable pricing. Just select the logistics service, shipping province and receiving country, fill in the package weight and size information, and click “Estimated Shipping Cost” to get the estimated cost.

SKU product freight template settings

For products with multiple SKUs, sellers need to develop reasonable shipping templates based on the costs and weights of different SKUs. It is recommended to use the product pricer to calculate the actual shipping cost of each SKU and ensure that the reserved discounts for all SKUs are the same to improve the accuracy of the selling price.

Conclusion

Through the above steps, sellers can set up a more scientific and reasonable freight template for AliExpress stores, which not only improves the user experience, but also effectively controls logistics costs. Proper use of multi-channel free shipping strategies and refined freight management can help expand market coverage and enhance competitive advantages.