How to use AliExpress data and Facebook promotion to improve sales performance

In the field of cross-border e-commerce, AliExpress, as an important platform, not only provides a wealth of data analysis tools such as “Data Zongheng”, but can also use Facebook, a social media giant, for effective promotion.

The effectiveness of AliExpress promotion on Facebook

Extensive coverage of potential customer groups

Facebook has a huge user base, which allows AliExpress merchants to easily reach potential customers around the world, thereby increasing product awareness and sales.

Accurately locate target customers

Through Facebook’s advertising system, merchants can accurately target target audiences based on age, gender, geographical location and other dimensions to ensure that ads only appear in front of those users who are most likely to convert into customers.

Diversified advertising forms increase appeal

Facebook supports various forms of advertising creativity, including but not limited to images, texts, videos, etc. Merchants can choose the most appropriate form of expression based on their own product characteristics to enhance advertising appeal.

How to use Facebook to promote AliExpress

Create a professional page

Set up an official account on Facebook and publish high-quality content such as product introductions, customer reviews, etc. to enhance your brand image.

Publish quality content

In addition to traditional advertising, regularly publishing business-related information such as tutorials, case studies, etc. can also help attract attention.

Participate in community interaction

Actively participate in relevant Facebook group discussions, establish a good network of relationships through communication and sharing, and expand influence.

Data Aspect – AliExpress’s internal data analysis tool

The role of data vertical and horizontal

As a professional data analysis tool, “Data Zongheng” can help sellers quickly understand changes in platform data, especially in terms of refined management of traffic, products, visitors, etc.

How to use data vertically

• Store Analysis: Provides functions such as store traffic overview, popular products, and visitor region analysis.
• Business analysis: Analysis of industry intelligence and search keywords, including real-time business data, service ratings and other indicators.
• Keyword filtering: Find suitable keywords through search word analysis, system recommended words and other methods.

Conclusion

Whether it is through the external social platform Facebook or the internal data analysis tool “Data Zongheng”, AliExpress merchants can find effective ways to develop their business. The correct application of these tools and technologies can not only increase the global exposure of the brand, but also accurately grasp market demand and ultimately achieve sales growth.