AliExpress keyword combination and optimization: an effective strategy to increase product exposure and sales

On the AliExpress platform, keyword setting and optimization are important factors that affect product exposure, which has a direct impact on sellers’ sales performance. This article will integrate the key elements of keyword combination and optimization to help sellers stand out in the fierce market competition.

The importance of keyword combination

Keywords are mainly divided into titles and key descriptors. When creating a title, you must select core keywords related to the product so that the title can intuitively reflect the product information. The keyword combination process can be summarized into three main categories: big words, precise words, and long-tail words. Big words are usually the basic category of the product, such as “drinks”; precise words are keywords targeting market segments, such as “milk” and “tea-stained bottle drinks”; and long-tail words are usually suitable for star products or specific Promotion of market segments.

When combining keywords, you should follow the principle of placing key keywords first to ensure that the use of keywords is both accurate and effective. Otherwise, excessive keyword stuffing may lead to poor product exposure.

Specific methods for keyword optimization

1. Search keywords

The backend of AliExpress has a hot words section that can be classified by industry and country. It is recommended that sellers focus on Russia, the United States, Spain and other countries. After selecting a specific country, use 30 days of data to evaluate the effectiveness of the keywords, paying special attention to the paid conversion rate to determine which keywords can bring actual sales results.

2. Create new keywords

Sellers can create new keywords by combining the “Nine-Nine Word List”. This table provides words that can be selected based on the material or purpose of the product, resulting in a more attractive title. It is worth noting that when promoting, it is very important to choose keywords that have reasonable competition and are easy to be searched.

3. Set keywords for different countries

Although translation tools can provide certain help, keywords need to be optimized according to local language habits. For example, “speaker” in English might need to be searched for “haut-parleur” in the French context. In addition, focusing on small language markets is also a feasible strategy, because competition in these areas is lower and may bring unexpected market opportunities.

Through reasonable keyword combinations and optimization strategies, sellers can significantly increase product exposure and sales conversion rates. I hope the above content can provide practical reference for the operations of AliExpress sellers.