AliExpress product release steps and high-quality product information title combination guide

1. Steps for publishing products on AliExpress

1. Register an AliExpress account: Merchants first need to register an AliExpress account, which can be completed by visiting the official AliExpress website.
2. Create a store: After successful registration, the merchant needs to create his or her own store, fill in the merchant information, set the store name and description, etc.
3. Prepare product information: Merchants need to prepare detailed information about the product, including title, description, price, SKU, etc., to ensure that the information is accurate and complies with AliExpress regulations.
4. Select product category: Select the appropriate product category based on product characteristics to make it easier for buyers to find products.
5. Add product: Find the “My Products” option in the background management interface, fill in the product information, upload product images, and add attributes, specifications, packaging and other information.
6. Set price and shipping cost: Set reasonable product prices and shipping costs to balance attractiveness and profitability.
7. Choose a shipping method: Merchants need to choose an appropriate shipping method based on demand and product characteristics, such as sea shipping, air shipping or express delivery.
8. Set up product promotion: In order to increase exposure and sales, merchants can set up product promotion options, such as coupons, promotions, etc.

2. Key data of AliExpress market analysis

• Market Trend Analysis: Through AliExpress market analysis tools, sellers can understand global market trends and future forecasts, and adjust inventory and new product development in advance.
• Competitive product analysis: The tool provides detailed competitive product data, including sales, hot-selling products, marketing activities, etc., to help sellers optimize their strategies.
• Consumer Behavior Analysis: By analyzing purchasing behavior, browsing habits and feedback evaluations, sellers can gain a deeper understanding of target customer needs and optimize product design and marketing strategies.
• Price and Sales Analysis: The tool provides real-time sales data in various regions, helping sellers understand product price sensitivity and sales performance, and optimize pricing strategies.
• Marketing activity analysis: The tool provides data analysis and performance evaluation of various marketing activities, allowing sellers to refine effective promotion strategies and improve return on investment.

3. How to release high-quality products

1. Product Category Selection: Be sure to select based on the actual category your product belongs to, so that buyers can find the products you upload more quickly.
2. Fill in the basic attributes of the product: Product attributes are an important basis for buyers to select products. Those marked with * are required attributes, and those marked with ! are key attributes. Fill in the system in detail and accurately. Recommended attributes and custom attributes improve product exposure opportunities.
3. Product title: The title is the most intuitive and important product display content. The product title generally consists of “brand model + category hot words + style words + applicable people + material + size + applicable matching scenarios + long-tail keywords + color + soaring words + other modifiers”, etc.
4. Main product image: The main image of the product is to attract buyers to click. It needs to be white or light-colored, with a size of 800 pixels x 800 pixels or more. The image must be clear, without watermarks, splicing, or stitching. For Chinese text and other information, the 6 main pictures must be filled.
5. Product Pricing: The key to product pricing is not just the price, but it must be accurate and appropriate, and accurately grasp the psychological expectations of buyers.
6. Product delivery time: Online buyers prefer products that can be purchased in a shorter time, so the shorter the delivery time, the more buyers will pay attention.
7. Product related marketing: Related marketing will affect the depth of visits, customer unit price and store conversion rate. It is a very effective promotion tool and is a must-do module.
8. Detailed product description: The detailed description of the product is an important tool for buyers to fully understand the product and form an intention to place an order.
9. Product details pictures: Generally, more than 5 detail pictures are needed, but not too many, otherwise it will affect the page opening speed and conversion.
10. Service template: Service terms generally include transportation methods, return and exchange procedures, product or store guarantee services, buyer review reminders, and some features or services of our store to improve buyer satisfaction. .

4. Combining high-quality product information titles

1. Maximize coverage of category keywords: These words that each product needs to use are equivalent to “blue balls”, and attribute words, style words, marketing words, etc. are equivalent to “red balls”. If you think about it this way, do you still think that keywords are not enough?
2. Things to consider when combining titles:
   • As long as the keywords are composed of letters, they can be retained, including English, Spanish, French, etc.
   • The keywords used must be highly relevant to the product.
   • Keyword search popularity varies, but all keywords need to be used in product information titles.
3. How to arrange title keywords: The title is composed of 128 characters. When combining the title, the order of keywords is regular. The keywords in the first 30 characters of the title have a higher weight.
4. Combine titles based on product attributes: When combining titles, sellers must select corresponding keywords from the organized keyword library based on product appearance, product attributes, functions, models and other information.

By in-depth understanding of these key data, sellers can formulate marketing strategies more accurately, improve product competitiveness, and lay a solid foundation for business success on the AliExpress platform. In the fiercely competitive cross-border e-commerce market, market analysis tools have become an indispensable tool for sellers to succeed.