Comprehensive analysis of AliExpress keywords and logistics classification

Keyword classification and selection

In AliExpress, keywords are the key factors that affect product exposure and sales. They can usually be divided into three categories: top keywords, secondary keywords and long-tail keywords. Keyword selection There are mainly three common methods:

1. Search engine analysis: Open the AliExpress buyer homepage, enter the product name, and check the number of displayed results to determine the popularity of the keyword.
2. Data Aspect Tool: In the “Search Word Analysis” module of “Data Aspect”, analyze the hot search words, soaring words and zero words, and select appropriate keywords from them.
3. Learn from other people’s titles: Use the “Search Term Analysis” tool to analyze other sellers’ titles and consider the keywords in them.

When selecting keywords, sellers need to regularly download relevant data to accurately locate appropriate keywords and write product titles.

Classification of AliExpress international logistics methods

AliExpress logistics methods can be divided into three categories based on timeliness:

1. Economic small package: Features include low timeliness and untraceable services, suitable for goods with lower value and cheaper costs.

2. Standard Logistics: Suitable for products with higher unit prices, with high timeliness and tracking services, and usually require registration.

3. Quick logistics: It is expensive, but the transportation is very fast, suitable for high-value goods.

Sellers can choose to ship online or offline. The online shipping process is simpler and is especially suitable for novice sellers.

Segmentation of AliExpress product categories

The AliExpress platform covers multiple product categories and provides merchants with different market opportunities. The following is a detailed analysis of several popular categories:

• Beauty and Health Category: Such as massage equipment and health equipment. Although there are few suppliers, the market potential is huge.

• Automobile and motorcycle accessories: Especially motorcycle accessories, there are significant opportunities in specific market demand.

• Kitchen supplies: There are a wide range of products, from tableware to kitchen appliances, with strong market space.

In addition, the clothing accessories category performs well during the peak season, and merchants can capture market share through design and marketing strategies.

Organization and classification of keywords

After collecting search keywords, sellers need to remove duplicates and organize keyword data. The necessity of processing keywords is reflected in reducing information redundancy and improving operational efficiency. The following are the processing steps:

1. Delete irrelevant content and focus on search popularity data.
2. Cancel cell merging and organize keywords.
3. Delete all invalid information such as “View Products” to ensure clean data.

Finally, sellers can translate the compiled keywords into English to avoid infringement issues and ensure compliant use.

Mind high-quality title keywords

When creating high-quality titles, sellers should focus on exploring keywords from multiple sources to increase search exposure. These mainly include:

• Search word analysis: Obtain the subcategory search keywords within 30 days in the seller’s backend.
• Keywords in the drop-down box: Enter the main keyword in the search box to extract the suggestions in the drop-down box.
• Related keywords: After searching for keywords, use the recommended related search terms below to get more information.

Through the above multi-channel promotion strategy, sellers can optimize product titles and increase sales, ensuring the product’s advantageous position in the competition.