Detailed explanation of AliExpress seller evaluation rules and countermeasures

The evaluation rules of the AliExpress platform are crucial for sellers. It is not only related to the credibility level of the store, but also directly affects the buyer’s trust and purchase intention. This article will introduce AliExpress’s seller evaluation rules in detail and provide some practical suggestions.

1. Evaluation types and calculation methods

1. Evaluation classification

AliExpress’s evaluations are mainly divided into two types: credibility evaluation and seller sub-scores.

• Credit evaluation: The buyer and seller evaluate each other’s credit status after the order transaction is completed, including two parts: five-point rating and comments.
• Seller sub-score: Customer’s evaluation of the seller’s product description accuracy, communication quality and response speed, and reasonableness of item delivery time in the transaction.

2. Calculation rules

• If the same buyer only makes one evaluation on the same seller within the same natural period, the evaluation star rating will be the current evaluation star rating.
• If the same buyer makes multiple reviews of the same seller within the same natural period, they will be aggregated and calculated separately according to the review type (good review, neutral review, negative review), and each type will only be counted once.
• In the seller’s sub-ratings, the same buyer’s multiple ratings for the same seller will only be counted once. Average rating = sum of buyer ratings for this sub-item / number of reviews.

3. Special circumstances

• Orders with a transaction value of less than US$5 are not included in the positive rating and evaluation points.
• If the customer raises a dispute about non-receipt of the goods or the dispute includes a return, and does not take the initiative to cancel the dispute before it is escalated to arbitration, the favorable rating and evaluation points will not be counted.
• The evaluation of Black Five products will not be included in the positive rating and evaluation points.

2. Evaluation files

1. Review summary

The evaluation summary includes the seller’s store’s positive rating, credit evaluation points and member evaluation date in the past 6 months.

2. Sub-evaluation

Sub-item evaluation includes three ratings: product description accuracy, service quality and logistics transportation. The average rating of each individual item = the sum of the buyer’s ratings for the sub-item / the number of reviews.

3. Evaluation history

The evaluation history shows the seller’s positive review rate, neutral review rate, negative review rate and number of reviews in the past 1 month, 3 months, 6 months, 12 months and the historical cumulative time period.

4. Feedback received by the seller

The feedback received by the seller is all evaluation records received by the seller from the buyer, including the buyer’s name, transaction details and feedback content.

3. Evaluation processing and coping strategies

1. Avoid negative reviews

• Product descriptions should be accurate and avoid exaggerating the facts.
• Provide quality customer service and respond to buyer needs in a timely manner.
• Choose a reliable logistics company to ensure on-time delivery.

2. Handling medium and negative reviews

• Contact the buyer promptly to understand the reason for the negative review and solve the problem.
• Reply and explain the reviews to eliminate buyer concerns.
• If the buyer agrees to modify the evaluation, both parties can negotiate the modification.

4. Summary

AliExpress’s evaluation rules are very important to sellers, as they directly affect the store’s reputation level and exposure. Sellers should focus on improving product quality and service levels, actively handle negative reviews, and improve buyer satisfaction. Through the above strategies, sellers can effectively improve the store’s praise rate and credit points, thereby obtaining more orders and profits.