Detailed explanation of AliExpress store marketing settings optimization and strategies

AliExpress store marketing is one of the key means to increase store sales. For novice sellers, mastering effective marketing strategies can not only help the store grow rapidly, but also occupy a favorable position in the fierce market competition. This article will introduce in detail the methods of AliExpress store marketing settings and the logic behind them, including core content such as limited-time limited discounts, instant discounts for all stores, store coupons, store-wide discounts, and affiliate marketing, combined with single product marketing plan commissions Proportion setting strategies are discussed.

Limited time limited discount: attract customers to place orders quickly

Limited-time discounts are a common promotion method that attract customers by setting a specific number of products at a discounted price within a specific time. This method not only helps promote new products, but also effectively clears inventory. When setting up such activities, it is recommended that sellers select products to participate in the activity based on the “Hot-Selling Products” data in “Data Aspects” and ensure that product information is optimized in advance. In addition, using the discount reminder function in the buyer’s shopping cart or favorites can further stimulate customers’ desire to purchase.

Instant discounts for all stores: an effective way to increase unit price

Instant discount for all stores means that when the customer’s consumption reaches a certain amount, the system will automatically reduce part of the fee. This promotional strategy can significantly increase the average spending of customers. In order to maximize the effect of instant discounts, sellers can use the “product interlinking tool” to recommend related products to encourage customers to buy more products. It is worth noting that novice sellers need to carefully evaluate product profits before setting up such activities to avoid losses due to calculation errors.

Store coupons: enhance customer stickiness

Store coupons serve as a tool to motivate customers to place orders, allowing customers to enjoy discounts within the validity period. By setting up coupons with different amounts to meet the needs of customers with different purchasing power, it can help increase the number of orders. The advantage of coupons is that they can be displayed in the “All Coupons” section of the buyer’s page, thereby attracting more customers’ attention.

Store-wide discounts: quickly increase sales

Store-wide discount refers to a unified discount treatment for all or part of the products in the store. This method is suitable for quickly increasing traffic and sales in the short term. In order to ensure the effectiveness of the activity, sellers should set different levels of discounts based on the profit margin of each product group. It is worth noting that products with a discount of more than 10% are more likely to facilitate transactions.

Affiliate Marketing: Expand Brand Influence

Affiliate marketing is a cooperation model based on performance payment, which plays an important role in increasing the initial traffic of the store. After novice sellers activate affiliate marketing, they should first add their main products to the main promotion plan and adjust their strategies based on the operating data within two weeks. For single product marketing plans, sellers can develop corresponding commission ratio strategies based on product status (such as hot-selling products, potentially explosive products, or seasonal new products/clearance products) to attract alliance members to actively promote them.

Make full use of store custom banners and product groupings

• Design attractive copy: Use words such as “3 Days Only” and “Free shipping” to emphasize limited-time offers or free shipping services to motivate customers to purchase.
• Set in-site links: Point banner links to specific products or product groups to guide customers to browse in depth.
• Product Grouping: Use keywords such as “New Arrival” and “Promotion” to name groups to improve product visibility.

Product sorting and related product sales on the store homepage

• Drive sales of other products by placing your best-selling products prominently and embedding related product links in product descriptions.

Through the above measures, sellers can effectively improve the marketing effect of AliExpress stores, attract more customers and facilitate transactions.