How to efficiently find best-selling products on AliExpress and optimize title strategies
For merchants operating on the AliExpress platform, finding best-selling products is crucial. This article will detail how to find best-selling products within and outside AliExpress, and share some tips on how to write effective product titles.
Find best-selling products on AliExpress
Search within the site
- Best-selling products area: Visit the AliExpress homepage, click the “Bestselling” button in the upper right corner, and you can choose to view “Hot Products” or “Weekly Bestselling”. Additionally, the navigation bar at the top of the page provides the ability to browse hot-selling products by category.
- Search by category: Different categories are listed on the left side of the homepage. Select the category you are interested in, such as “Lace Dresses”, and the page will display a list of related products, their sales volume, prices, etc. Information to help identify the most popular designs.
Off-site resources
- Foreign Trade Hot Products List: This is a website dedicated to tracking cross-border e-commerce hot products. Enter a specific product name (such as Lace Dress), select the platform as “AliExpress”, and set sorting by monthly sales to obtain detailed sales data.
Optimize AliExpress product titles
Keyword selection
- Precise keywords: Use data analysis tools or refer to competing product titles to select appropriate keywords, and add long-tail keywords to increase exposure opportunities.
- Avoid Stacking: You should not reuse the same words more than twice in the same title, and you should not mix words in the title that are not relevant to the product.
Product description
- Clear applicable scope and characteristics: Clearly describe the size, color, material and other information of the product so that consumers can quickly judge whether it is suitable for them.
- Include your own trademark: Even if it is not a well-known brand, you should include your trademark name in the title to differentiate it from other sellers.
Notes
- Keep it readable: Make sure your title is easy to understand and has no grammatical errors.
- Make full use of the character limit: Arrange the 128-character space appropriately to make the title detailed but not lengthy.
- Use a spell checker: Avoid failed searches due to spelling errors.
Through the above methods, merchants can not only discover potential hot-selling products, but also formulate more attractive product titles, thus improving the conversion rate of products and the overall performance of the store.
The above content is integrated from multiple articles and is intended to provide practical guidance for AliExpress merchants.