How to successfully open and operate a flagship store on AliExpress: Detailed explanation of costs and strategies
If you want to open a store on AliExpress and operate it successfully, you not only need to understand the opening process, but also have a clear understanding of the cost investment and master certain profit strategies.
Introduction to activation process
Becoming an AliExpress seller is actually very simple, especially for those who have experience in opening a Taobao store. It doesn’t matter if you have never been in contact with it before. As long as you complete the following four steps, you can have your own overseas store.
- Register an account: Enter the AliExpress seller channel, click the “Free Registration” hyperlink, and open the AliExpress ordinary member free registration page. You can register via email on the registration page. It should be noted that you need to fill in the accurate email address and mobile phone number to receive orders and other important information; fill in the real name to facilitate smooth payment; fill in the industry background and experience information accurately to obtain a tailor-made training plan.
- Email verification: After filling out the registration form, you need to complete email verification to ensure that your email is correct and valid.
- Real-name authentication: In order to ensure transaction security, ordinary members need to undergo identity authentication. Only after passing this authentication can the products released by the seller be displayed at the front desk.
Fees Overview
Basic fee
- Annual fee: The annual fee for AliExpress flagship stores varies depending on the store package and level, usually ranging from a few thousand yuan to tens of thousands of yuan.
- Deposit: Some stores require a deposit to ensure the credibility of the merchant and the performance of the contract. This fee is designed to ensure the security of the transaction.
- Advertising expenses: In order to increase the exposure of the store, merchants usually need to invest a certain amount of advertising expenses. AliExpress provides a variety of advertising promotion tools, and merchants can choose the appropriate advertising method according to their needs.
- Operating expenses: Including store decoration, product photography, promotion planning, etc., which are crucial to improving the appeal of the store image and product information.
Profit strategy
- Accurate product selection: Select products suitable for the market, understand the needs and preferences of potential customers through in-depth market research, and select popular and competitive products.
- Provide quality service: On the AliExpress platform, providing quality after-sales service is the key to establishing long-term customer relationships.
- Differentiated operation: Attract the attention of potential customers through unique store decoration, innovative product promotion, etc.
- Effective promotion: On the AliExpress platform, increasing store exposure is an important means to increase sales.
- Reducing costs: By optimizing the supply chain and improving operational efficiency, operating costs can be reduced and profitability improved.
Through the above steps and strategies, you can successfully open and operate your own flagship store on AliExpress and achieve your profit goals.
Judge store opening status and trustworthiness
- Completeness and clarity of store information: Each AliExpress store has a detailed store information page, which contains basic information such as the store’s name, location, and business scope.
- Store reviews and ratings: Store reviews are buyers’ direct feedback on the store’s shopping experience, which can objectively reflect the store’s service quality and product quality.
- Store sales volume and growth trend: Store sales volume refers to the actual sales volume of a store within a period of time, and is one of the important indicators to measure the operating status of a store.
- Store reputation level: The AliExpress platform will give the store a reputation level, ranging from 1 to 5 stars, based on the store’s operating history, evaluation and other factors.
To sum up, consumers can judge the opening status and trustworthiness of AliExpress stores through the above aspects, so as to make more informed shopping decisions.