AliExpress implements special management of virtual goods to ensure consumer shopping safety

The AliExpress platform is committed to creating a healthy and safe shopping environment, paying special attention to the safety hazards of virtual goods. These commodities have the characteristics that the order logistics cannot be tracked and the quality of the commodities is difficult to guarantee. Therefore, the platform has decided to carry out special management of virtual commodities from December 14, 2020, aiming to protect the rights and interests of consumers.

Governance Scope

This governance targets all merchants selling virtual goods, not just specific partners. Virtual goods include, but are not limited to, non-physically delivered items, such as Gift Cards, Coupons, Software & Games and various services.

Governance rhythm

Merchants need to inspect their stores themselves, immediately stop selling and remove substandard products. Starting from the date of the announcement, the platform will delete and deduct points from illegal products and merchants starting from December 14th.

Violations and Punishments

For misplaced categories, the platform will deduct 2 points each time. For merchants who still list illegal products after being punished, AliExpress has the right to take measures to freeze or close their accounts. Therefore, merchants need to maintain a high degree of vigilance when adjusting their operations.

Risk response

As various shopping festivals approach, AliExpress has taken active measures to prepare for possible transaction risks and provide relevant early warnings to merchants. This measure not only improves the overall management level of the platform, but also further maintains a fair and just market competition environment.

Responsibility and self-discipline

The platform encourages merchants to operate with integrity and increase brand promotion efforts to enhance the company’s visibility and credibility. At the same time, companies should enhance their sense of social responsibility, implement self-management mechanisms, and provide consumers with a safe and reliable shopping experience.

In short, through this special governance activity, AliExpress strives to create a safer shopping environment for consumers and ensure that the legitimate rights and interests of both parties are effectively protected.