AliExpress store authorization and management guide: from trademark selection to store secretary system application

The importance and considerations of trademark authorization

On the AliExpress platform, trademark authorization is crucial to the operation of the store. Merchants need to consider multiple factors when choosing authorized stores to ensure the uniqueness and image of the brand. The main considerations include the store’s operating capabilities, market coverage and maintenance of brand image.

Store management ability

Merchant should choose stores with strong operating capabilities for authorization. Such stores usually have better sales performance and customer reviews, which help maintain brand image and improve product quality. By analyzing sales data and customer feedback from potential partner stores, merchants can select the most potential and trustworthy partners.

Market coverage

Based on the target market for brand promotion, merchants can flexibly adjust the number of authorized stores. If the goal is to promote globally, you can authorize multiple stores to expand your influence; conversely, if you focus on a specific region, it may be more appropriate to choose a few stores with high local visibility.

Brand image maintenance

As a part of the brand image, trademarks need to be carefully selected for authorization. The ideal authorized store should have a good market reputation and professional quality, be able to effectively promote products and provide high-quality after-sales service.

Trademark Questions and Answers

Here is a summary and answers to common trademark-related questions during the AliExpress entry process:

Fill in Chinese and English trademarks

If the trademark is only available in a single language (for example, only Chinese or English), you only need to enter the relevant information in the corresponding language input box. Specific information can be obtained through the website of the corresponding country’s trademark office.

English trademark requirements

Although Chinese trademarks can also be used for sales, there are restrictions on their display on product detail pages. In order to gain more exposure opportunities, it is recommended to register an English trademark as soon as possible. Especially for applications to open a specialty store or official store, an English trademark is required.

Platform trademark specifications

The requirements for trademarks on the AliExpress platform include but are not limited to: the trademark must be registered in English, the registration place must be in China or overseas, and it must hold an official certificate or acceptance notice, etc. In addition, the platform does not accept purely graphic trademarks and certain specific words as trademarks.

The difference between TM and R marks

The TM mark means that the trademark has been submitted for registration but has not yet been approved, while the R mark means that the trademark has been officially registered successfully.

AliExpress store authorization operations in the store secret

For merchants who want to better manage their AliExpress stores through store secretaries, the following are detailed authorization steps and precautions:

Authorization process

1. Log in to the AliExpress service market and select the appropriate service cycle;
2. After purchasing the required service, return to the “My Services” page to use the service;
3. Complete the corresponding settings on the store secretary platform.

Key tips

• Store binding: The store secretary supports unlimited store binding to facilitate unified management;
• Application pricing: When purchasing enterprise-level ERP applications, the monthly fee is not less than 30 yuan to ensure quality;
• Service purchase: AliExpress market service (30 yuan/month) must be purchased before any authorization;
• Authorization restrictions: Each store is limited to one authorization;
• Account security: Pay attention to the protection of personal information when logging out of your account.

Guide to the use of the store secretary system from a consumer perspective

For ordinary consumers, the store secretary also provides many convenient functions, including but not limited to quick registration, diverse ways to participate in promotional activities, etc. By becoming familiar with and using these functions, consumers can enjoy a convenient shopping experience while getting more benefits.

The above content is compiled from multiple articles and is intended to provide a comprehensive introduction to the trademark licensing strategy on the AliExpress platform and the specific application methods of the store secretary system.