Detailed explanation of AliExpress platform operation and sales process
1. Introduction to AliExpress
AliExpress is Alibaba’s cross-border B2C e-commerce platform for overseas individual buyers. It not only helps companies contact terminal wholesale retailers, but also provides opportunities to quickly expand profit margins.
2. Settlement process and operation guide
Setting conditions and procedures
In order to join AliExpress, sellers must meet the following conditions: have a legally registered corporate identity and provide all necessary documents. Currently, the AliExpress platform only accepts corporate account registration and prohibits self-employed individuals from entering. In addition, AliExpress implements brand management, and most categories require trademark or brand authorization.
Registration and Certification
- Visit the AliExpress official website and click “Register Now” to complete the basic information and corporate Alipay authentication.
- Submit various qualification certificates including but not limited to product list.
- Pay the corresponding store annual fee.
- Improve store information, including name, second-level domain name, etc.
3. Product release and management
After logging in to the account backend, sellers can upload new products through the “Publish Product” button under the “My AliExpress” tab. For published products, use the “Manage Products” function for subsequent maintenance.
4. Marketing and Promotion Strategy
Promotion methods
AliExpress provides a variety of promotion methods, including window recommendations, affiliate marketing and P4P express. Showcase recommendations can significantly improve the ranking of products on the search results page.
Influencer Marketing
Cooperating with internet celebrities through the iTao platform can increase product exposure and build brand trust. This strategy is especially suitable for small sellers because the cost of working with overseas influencers is relatively low.
5. Order processing and logistics arrangements
After the buyer completes payment, the seller needs to prepare to ship the goods. There are two delivery methods: online and offline. The former requires door-to-door pickup by logistics providers, while the latter requires sellers to contact the logistics provider themselves.
6. Customer service and after-sales support
Order message
Sellers can view order messages through the “Transaction” or “Message Center” menu, and mark or label them for management and retrieval.
Reply to in-site messages
Similarly, site messages are handled similarly to order messages.
Dispute handling
Disputes are mainly divided into two categories: goods not received and goods received. Sellers should actively communicate and solve problems to avoid negative feedback affecting the reputation of the store.
7. Payment and collection
After the order is completed, the platform will release funds to the seller within a certain period. If you still haven’t received the payment after the expected time, it is recommended to contact customer service to find out the reason.
8. Summary
As a mature cross-border e-commerce platform, AliExpress’s operation process covers many aspects from store opening, product listing, marketing to customer service. For novice sellers, it is crucial to be familiar with and master the above process. In addition, reasonable promotion strategies and high-quality customer service are also key factors for success.