Detailed guide on how to certify your brand and open a certified store on the AliExpress platform
In today’s highly competitive e-commerce market, brand certification has become an important means for merchants to enhance their credibility and competitiveness. Certifying brands on the AliExpress platform can not only improve the credibility of the store, but also attract more potential customers. This article will introduce in detail how to certify a brand on the AliExpress platform and open a certified store.
Key steps to authenticate your brand
1. Registered trademark
Merchant must ensure that the brand is unique and distinctive, and register a trademark through relevant departments. Trademarks are the identifiers of products and services. They are unique and identifiable, allowing consumers to identify and trust the brand.
2. Brand registration certification
Merchants can apply for brand registration certification on the AliExpress platform. During this process, relevant certification materials need to be submitted, such as trademark registration certificate, business license, etc. After passing the platform review, the store will receive the “Brand Certification” logo.
3. Product authenticity verification
Merchant must submit product-related materials and ensure product quality and authenticity. The platform will strictly review these materials to ensure compliance with standards.
Steps to open a certified store
1. Register an AliExpress account
Merchants need to register an account on the AliExpress official website and provide basic information such as company name and contact information.
2. Select store type
AliExpress provides two types of personal stores and corporate stores to choose from. Merchants choose the appropriate store type according to their own circumstances.
3. Submit certification application
When submitting a certification application, you need to provide relevant supporting materials, such as business license, tax registration certificate, etc., to ensure that the materials are authentic and valid.
4. Improve store information
After the certification application is passed, the merchant needs to complete the store name, logo, description and other information and display it on the store page.
5. Set payment method
Merchant needs to set up appropriate payment methods, such as credit card payment, Alipay, etc.
6. Listing products
Detailed information, price, inventory, etc. need to be provided when listing products.
7. Optimize store page
Choose an appropriate store template, design the page layout, and provide clear product images and descriptions.
Through the above steps, merchants can successfully certify brands and open certified stores on the AliExpress platform, improve the credibility and competitiveness of the stores, attract more potential customers, and improve sales performance.
Note: The content of this article is compiled from scratch and aims to provide detailed guidance on certified brands and opening certified stores.