The development history of AliExpress platform and its support measures for high-quality sellers
1. Development history of AliExpress platform
1. Platform trial operation stage
On August 6, 2009, Alibaba’s small foreign trade wholesale and retail platform AliExpress officially entered the trial operation stage. Initially, the platform will only be open to paid Chinese supplier members. In September of the same year, new sellers were required to pay 19,800 yuan to become a Chinese supplier in order to join the AliExpress platform, and the platform charged transaction commissions ranging from 3% to 9.15% for each successful transaction. During the preferential period, Alipay was used for transactions. The trading commission is only 3%.
2. Zero threshold, enrich product pool
In April 2010, the AliExpress platform was fully opened and all users could register and use it for free. In September 2012, the AliExpress platform introduced a large number of products and began to focus on the two major markets of Russia and Brazil.
3. Optimization of logistics, systems, rules and other services
From March 2013 to the beginning of 2016, the AliExpress platform successively closed Taobao consignment tools, sorted out existing categories, introduced an annual fee system, and strengthened the assessment of merchant service indicators.
4. Continuous advancement of branding and quality
From 2016 to 2017, the AliExpress platform launched industry-wide trademarking and introduced a brand closed management mechanism. Starting from 2018, all participating merchants must own or represent a brand.
2. Support measures for quality sellers
In order to better support high-quality sellers, AliExpress provides a number of policy preferences:
- Marketing resources: High-quality sellers enjoy platform promotions and branch venue resources.
- Traffic support: High-quality sellers of new stores will receive a 90-day boost in product search and exposure traffic.
- Brand Privileges: High-quality sellers can obtain the exclusive store logo of Top brand store, direct search and brand wall display.
- Resource Empowerment: High-quality sellers have the opportunity to participate in priority experiences of new projects and products.
- Internal communication: High-quality sellers can enter the official DingTalk group to communicate with industry waiters, account managers, etc.
- Exclusive service: Key account experts and industry assistants will provide one-on-one services to high-quality sellers.
3. Future development of AliExpress
Although AliExpress has been open for 10 years, its operation trends are still developing. In the future, it will pay more attention to visual marketing, fan marketing, wireless terminal operations and off-site promotion.
- Visual Marketing: As buyers have higher and higher requirements for the quality of product images, high-quality images can effectively enhance the sense of product value.
- Fan marketing: Attract fans through trial activities, FEED channel posts, etc., and monetize fans through fan-exclusive discounts, coupons and other activities.
- Wireless terminal operation: As the proportion of wireless terminal traffic gradually increases, the operation of the wireless terminal of the store will become an important link.
To sum up, the AliExpress platform has experienced rapid development from trial operation to branding in the past ten years, and has provided multiple support measures for high-quality sellers. In the future, as operating trends change, AliExpress will continue to optimize its services to help sellers develop better.