AliExpress store diagnosis and data application strategy

Store diagnosis is an indispensable part of AliExpress’s operation process. It can help sellers promptly discover problems within the store and formulate corresponding solutions based on the problems, thereby improving the store and ensuring healthy operation and good results. income.

Key indicators for store diagnosis

Store diagnosis mainly focuses on the overall performance of the store, including daily service points and monthly service levels. These two indicators are important basis for measuring store service quality.

Daily service points

The daily service score adopts a 100-point assessment method, which consists of 8 individual assessment scores: the auction-not-sold rate score (5 points), the dispute filing rate of goods not received (5 points), and the filing rate of disputes about incorrect goods. score (10 points), product-incorrect arbitration accountability score (15 points), positive rating score (10 points), DSR product description score (30 points), DSR seller service score (15 points) and DSR logistics service score ( 10 points). The higher the daily service score, the better it is for search ranking.

Service level for the month

The seller’s service level will be evaluated at the end of each month and will be updated in the background before the 3rd of the following month. Calculated based on the average service score of the previous month, sellers are divided into four levels: excellent, good, passing and failing. Sellers at different levels will receive different platform resources.

Detailed explanation of data vertical and horizontal module

AliExpress’s data vertical and horizontal module provides a wealth of data analysis tools to help sellers better understand and optimize store operations.

Real-time storm

Tools for real-time observation of store traffic dynamics can help sellers grasp the real-time performance of their stores in a timely manner.

Product analysis

Provide detailed data downloads for products in the past 30 days, and support multi-dimensional analysis such as single product traffic source analysis, product conversion, and transaction.

Transaction analysis

Display data such as store operation status (GMV, UV), global visitor distribution, and core indicator analysis.

Source of store traffic

Provide store traffic source data to help sellers understand the specific source channels of traffic.

Shop decoration

Displays store visit data in different countries, including page views, number of visitors, average visit depth, etc.

Data analysis at store level and item level

Store-level data analysis mainly includes indicators such as exposure, number of visitors, number of pageviews, and number of orders. The single product level focuses on analyzing the performance of individual products.

• Exposure: The platform provides exposure opportunities based on store performance.
• Click-through rate: The probability of clicks on a product after it is displayed in front of buyers on the platform.
• Number of visitors: The number of people who clicked to enter the store.
• Views: The number of times all pages of the store have been viewed.
• Conversion rate: The proportion of buyers who enter the store and successfully place an order.
• Number of orders: The number of orders placed by the buyer.

Marketing activities and store optimization

Store marketing activities are an effective means to increase store traffic and conversion rate. AliExpress provides a variety of marketing tools for sellers to use.

• Limited time limited discounts: By setting promotional discounts and inventory levels, you can promote new products, create explosive products, and clear inventory.
• Store-wide discount: Set up promotion rules that automatically reduce the amount of orders when the order reaches a certain amount to increase the unit price per customer.
• Instant discounts when the store is full: Stimulate buyers to buy more and increase the unit price per customer.
• Coupons: Stimulate new buyers to place orders and old buyers to return.

Platform activities

Actively participating in platform activities can bring more exposure opportunities to the store. Choosing the right products to participate in the event, especially products with high sales volume, high praise rates and beautiful pictures, can attract more buyers’ attention.

Check and fill in gaps

Store diagnosis is a continuous process. Sellers need to regularly check various indicators of the store and take corresponding measures based on the problems found to continuously improve the store.

• Store Performance: Make sure your account performance is up to standard.
• Marketing Tools: Take advantage of a variety of marketing tools.
• New products on the shelves: Make sure there are new products on the shelves every day.
• Platform Activities: Actively participate in platform activities.

Through the above steps, sellers can effectively improve the overall performance of the store, achieve healthy operations and obtain good profits.