A detailed explanation of AliExpress Express: a comprehensive guide from launch to optimization

1. Overview of AliExpress Express

AliExpress Express is a pay-per-click (CPC) performance marketing tool specially designed for global AliExpress sellers. Its main function is to display product information for free by independently setting multi-dimensional keywords, attracting potential buyers to click, and billing based on the actual number of clicks.

The core advantages of through trains

Golden “location”, extensive display

AliExpress Express provides two delivery methods: keyword delivery and product recommendation delivery. Keyword placement makes products appear on the right side and bottom of the search results page; product recommendation placement causes products to appear in the recommended position at the bottom of the product details page. These locations are frequently visited by buyers, which helps increase product exposure.

Accurate clicks, reasonable deductions

A fee will only be incurred when a user clicks on the ad, and the system will filter out invalid clicks to ensure that each click comes from a potential buyer. The keyword bid will affect the final deduction, but the actual deduction is usually lower than or equal to the bid.

Choose independently, move freely

Sellers can choose a key promotion plan or a quick promotion plan according to their needs, and flexibly adjust products and keywords to achieve the best promotion effect.

2. Steps to open through train

Step 1: Preparation

• Choose the right products: include hot sellers and new products to test.
• Prepare keywords: Obtain keywords that are highly relevant to the product from the AliExpress platform, Google and other channels.

Step 2: Create a promotion plan

• Log in to the AliExpress backend and click the “Through Train Overview” link under “Marketing Activities”.
• Select the “New Promotion” button to enter the promotion plan creation page.
• Set the promotion plan type and name, and select “Start Creating”.
• Select the product on the “Select Product” interface and click “Next” to enter the keyword setting process.

Step 3: Optimize keyword bids

• Regularly check the performance of keywords and adjust bidding strategies.
• Use the data aspect function to monitor exposure, clicks, etc.

3. Data reporting and account management

Data Report

Through data reports, you can understand the consumption status of through trains, including but not limited to key indicators such as exposure and clicks.

Account Overview

The account overview displays information such as account balance, today’s consumption, and daily consumption limit. Sellers can control their budget by adjusting settings.

4. Follow-up and adjustment

• Initial adjustment: Track the number of visitors and deductions within the first hour after activation.
• Long-term optimization: Continuously optimize promotion strategies based on keyword performance.

Through the above steps, sellers can not only effectively increase the exposure of their products, but also achieve accurate traffic drainage, ultimately promoting sales growth.