AliExpress data analysis product selection guide: from offline product selection to online data analysis

For AliExpress sellers, product selection is a crucial link, which directly affects the store’s operating results and profitability. Many sellers tend to fall into some misunderstandings when selecting products, such as selecting products based on personal interests and hobbies, supplier recommendations or simply considering low prices, while ignoring scientific methods. This article will explore how to scientifically select products from two perspectives: offline product selection and online data analysis.

Offline selection

Offline product selection mainly includes three modes: cross-border shipping mode, wholesale purchase mode, and OEM and order manufacturing mode.

Cross-border shipping model

Although the cross-border dropshipping model has a low threshold, it may be risky for novices. For example, after Jucy found a supplier through acquaintance relationships, although it saved initial costs, the supplier’s lack of understanding of the product led to poor customer service, which ultimately affected sales performance and even faced the termination of cooperation.

Wholesale purchase model

Compared with the dropshipping model, the wholesale purchase model has more advantages. Through actual purchase orders, sellers can not only obtain more favorable prices and services, but also ensure the attention of suppliers. It is recommended that newcomers to cross-border e-commerce sign detailed contracts when selecting suppliers to clarify the responsibilities and obligations of both parties. In addition, the initial wholesale purchase volume does not need to be too large, just a few thousand yuan, so as to facilitate understanding of product knowledge and preliminary assessment of product quality.

OEM and order manufacturing model

For entrepreneurs with strong financial strength, you can consider using OEM and order manufacturing models. This method not only helps to build your own brand, but also customizes special products according to market demand and improves market competitiveness.

Data analysis selection

Misunderstandings in product selection

Many novice sellers lack systematic thinking when selecting products. For example, they only rely on personal preferences or blindly follow trends, resulting in poor sales after the products are put on the shelves. The correct approach should be to make decisions based on data and understand the preferences and needs of the target customer groups.

Data acquisition methods

After logging into the AliExpress seller backend, in the business opportunity discovery module on the data vertical page, sellers can find tools such as industry intelligence, product selection experts, and search word analysis. These tools can help sellers gain insights into market conditions and trends in specific industries.

Industry Intelligence

• Industry Overview: By analyzing the traffic, transaction conversion rate and other indicators of different categories, we can judge the position of each category in the market.
• Industry Trend Chart: Observe industry trends over time and grasp market dynamics.
• Industry comparison function: Compare the performance of different industries and select the areas with the greatest potential.
• Industry Country Distribution: Understand the sales of specific products in various countries and determine the target market.

Product selection expert

• Hot Categories: Identify the most popular product categories currently on the market.
• Best-selling attributes: Understand the specific characteristics of best-selling products, such as material, size, etc.
• Best-selling attribute combination: Analyze the sales performance after combining multiple attributes to provide basis for new product development.
• Hot searches: Track keywords that buyers search frequently to capture potential business opportunities.

Through the above steps, sellers can fully grasp market information from the macro level to the micro level, thereby making more accurate product selection decisions. Whether offline or online, scientific and reasonable product selection strategies will lay a solid foundation for the success of AliExpress stores.