AliExpress single product discount activity settings and effective pricing strategies

Single product discount activities are separate discount settings for products in the store. Sellers can set different discounts and purchase limits for different products in the store. This article will introduce in detail how to set up effective single product discount activities on the AliExpress platform and how to enhance the competitiveness of products through accurate pricing.

How to set up a single product discount event?

1. Log in to the store backend (Seller Center), select the “Store Activities” option in the drop-down option of “Marketing Activities”, you can see all store activities, and click the “Create” button at the “Single Product Discount” activity entrance.
2. Set the event name (no more than 32 characters) and event start and end time (based on U.S. Pacific Time), and click the “Submit” button after the settings are completed.
3. Set up discount information. There are three forms of setting discount information: selecting products, setting discounts by marketing group, and batch import.
4. Set discounts are divided into two types: site-wide discount (required) and mobile-exclusive discount (optional). The mobile phone exclusive discount is stronger than the site-wide discount. After filling in the form, click the “Submit” button.
5. After the discount is set, if you need to set the “purchase limit per person” quantity, you can fill in the purchase limit. If there is no purchase limit requirement, you don’t need to fill it in. Then click the “Save and Return” button to complete the event setting.

How to set up an effective single product discount?

In order to ensure that single product discount activities can bring positive results, sellers need to learn to price accurately to avoid losses or loss of market competitiveness due to unreasonable discount settings.

Accurate product pricing

• The original price of the product includes international shipping costs, domestic shipping costs, product purchase costs, commissions, etc. After filling in the data using the product pricer, the accurate original price is automatically calculated to reserve the maximum discount space.
• Example: Suppose a product weighs 300g, adopts worry-free standard Russian tariff, domestic shipping fee is 4 yuan, and commission is 13% (AliExpress commission is 8% + affiliate marketing commission is 5%), Reserve a maximum discount of 50%, and the product cost is 40 yuan. Through calculation, the original price of the product should be set to US$25.53, including a maximum discount of 50%, and the selling price after the maximum discount is US$12.765. After the product is uploaded, the product discount can be up to 50% off, and the profit of the product exceeding 50% off will be negative. Therefore, the normal discount can be set to 40% off or 30% off, and 10% to 20% of the profit will be retained.

Establish a pricing strategy for price advantage

• Domestic freight handling: Although domestic freight is an actual cost, when purchasing in bulk, the average freight cost per item will be greatly reduced. Therefore, this part of the cost should not be completely passed on to consumers when pricing, otherwise it will affect product competitiveness.
• Affiliate commission considerations: As part of the promotion cost, the affiliate commission is similar to other promotion methods such as through trains and should not be directly included in the product selling price. If the affiliate commission is too high, you can choose to turn off this feature.

Through the above method, after removing unnecessary cost factors, sellers can recalculate the product selling price, thereby making the final price more competitive in the market.

Through the above steps and strategies, sellers can not only successfully set up single-product discount activities on the AliExpress platform, but also ensure that the discounted price remains profitable and is attractive enough to win the favor of consumers.