Comprehensive guide to setting up interactive activities in AliExpress stores

On the AliExpress platform, store operators need to actively participate in interactive activities to attract more consumers and increase store popularity. The following will explain in detail how to properly set up interactive activities to increase store traffic and sales.

1. Set up effective interactive activities

In order to ensure that buyers are willing to participate in interactive activities, merchants need to provide generous rewards, especially no-threshold coupons. Common forms of interaction include turning over brands, making bubbles, and paying attention to the store to be polite. The purpose of these events is to attract potential buyers and motivate them to make a purchase.

Essentials of interactive activities

The process of setting up an interactive campaign is relatively simple, but choosing the right rewards can be challenging. It should be noted that the prizes in the event should be targeted coupons, and the event time should be within the validity period of the coupon. For example, if the coupon activity is from October 1st to October 20th, the start time of the interactive activity should be on or after October 2nd, and the end time should be on or before October 19th. This is key to ensuring that the coupon displays and is redeemed properly.

Interactive activity display method

Once the interactive activity is created, buyers will not see it immediately, and the merchant needs to set it up in the fan marketing module. Merchants can set up through the seller’s backend, select “Marketing Activities” and then “Fan Marketing” to add relevant content to interactive activities. Specific adding methods include:

• Only interactive games can be added to new posts.
• In the article, you can add interactive games and fan-exclusive coupons at the same time.
• Interactive games, exclusive coupons and fan-exclusive products can be included in fan-exclusive price event posts.

After setting up the interactive game, it is recommended to add an interactive game bar at the bottom of the post so that fans can get the set gifts. At the same time, if fans are required to comment before they can participate in the lottery, some fans may not be able to receive rewards due to comment barriers.

2. Settings for other interactive activities

Limited time limited discount

The merchant needs to fill in the event name, start time and end time (all based on US time). Limited-time limited discount activities usually last for a week and have a significant effect on increasing store traffic.

All store discounts

Through the one-click discount function, merchants can set discounts for the entire store’s products. It should be noted that 12 hours are reserved for the waiting display period during the event, and products cannot be edited or removed from the shelves during the event.

Instant discounts upon purchase at the store

The instant discount activity can effectively increase the unit price and encourage consumers to buy more products. This activity is free and can be set up three times a month, with each activity lasting 720 hours. When setting up an instant discount, it is recommended that the amount be slightly higher than the average customer price, and the conditions for use (such as the sum of the product selling price and shipping fee) should be clearly stated.

Store coupon

Merchant can set up five store coupon activities every month, aiming to stimulate consumption and increase unit price per customer. The event time should be set to be visible within 48 hours after creation, and can be carried out at the same time as instant discounts and other discount activities.

To sum up, AliExpress’s interactive activity settings not only enrich the store’s marketing methods, but also create more opportunities for sellers. Reasonable activity settings and careful management will help improve the store’s overall sales and brand influence.