Detailed explanation of AliExpress full discount event: how to set up and optimize the strategy

As an important promotional tool on the AliExpress platform, full discount activities can significantly increase store traffic and sales, and help clear inventory. This article will introduce in detail how to set up a full discount event on AliExpress and some practical optimization suggestions.

How to set up a full discount event on AliExpress?

Step 1: Enter the store backend

• Log in to “My AliExpress” in the AliExpress seller backend and click “Marketing Center”;
• In “Store Activities”, select “Shop Discount” and click “Create Event”.

Step 2: Configure basic activity information

• Set the event name (no more than 32 characters) and start and end time (note that it is based on US Pacific Time);
• Select activity type and scope of application.

Step 3: Set promotion rules in detail

• Instant discount: It is recommended to set 3 gradients and avoid checking the accumulation option;
• Full-item discount: applicable to multi-category stores, such as accessories, 3C digital, etc., not recommended for single-category clothing stores;
• Free shipping: For areas with higher shipping costs, free shipping is supported based on the number of pieces or amount.

Step 4: Select participating products

If you have previously selected “All Products in the Store”, no action is required in this step; if you select “Some Products”, you need to manually add the product list in this step.

Optimization strategies and precautions

Properly plan gradients

The instant discount discount should be adjusted based on the store’s average customer price. For example, when the customer price is $10, the following gradient can be set: $1 off for purchases over $24, $2 off for purchases over $32, and $3 off for purchases over $40. Dollar. At the same time, it can form a complementary relationship with coupons to stimulate customer consumption.

Notes

• Create a full discount event at least one day in advance;
• Although product discounts and full discounts can be stacked, the overall profit margin must be ensured;
• The order amount includes product price and shipping fee, but the calculation of full discount does not include shipping fee.

Through the above steps and techniques, sellers can not only successfully configure full discount activities, but also further optimize their effects, attract more customers, and increase sales.

The above is all about the setting methods and optimization suggestions for AliExpress full discount activities. Hope this helps! If you want to know more related information, please continue to follow us.