Detailed explanation and strategy optimization of AliExpress store coupon settings
On the AliExpress platform, coupons are a common promotional tool that can help sellers increase sales and customer satisfaction. This article will introduce in detail the steps and optimization strategies for setting up coupons for AliExpress stores.
1. Coupon setting process
1. Log in to the Seller Center
First, sellers need to log in to the AliExpress Seller Center, select the “Store Activities” option in the “Marketing Activities” menu, and click “Create” to enter the coupon setting page.
2. Edit basic event information
- Coupon type selection: Choose collection, targeted or interactive coupons based on your needs.
- Event name: no more than 32 characters.
- Event Time: Set the start and end time of the event.
3. Collection type coupon settings
- User scope: You can choose from unlimited, diamond, platinum and above, gold medal and above, silver and above level users.
- Product Scope: Specify all or some products.
- Coupon value: up to US$9,999,999.
- Order amount threshold: You can set a minimum amount limit or no limit.
- Total number of tickets issued: 9999999 at most.
- Limited quantity per person: Set according to actual situation.
- Usage time: It is usually recommended to set a validity period of 7 to 15 days.
4. Targeted coupon setting
- Distribution method: Choose customer online distribution or QR code distribution.
- Applicable scope of coupon products: Same as redemption type.
- Denomination, Order amount threshold, Total number of issues: Set as needed.
- Limit one per person, Can only be used within the specified time.
5. Interactive coupon settings
- Interaction type: gold coin exchange, instant grab, gathering popularity.
- Gold coin exchange: Applicable to all products in the store, set the face value, order amount threshold (not exceeding 3 times the face value), and the total number of issuances.
- Quick Grab: Applicable to all products, set the denomination (5~1,000 US dollars), and the total number of issued items (50~99,999 pieces).
- Gather Popularity: Similar to Instant Grab, a sharing mechanism is added to attract more traffic.
2. Optimization strategy
Increase the collection rate
- Coupon placement: Make sure the coupon information is prominent, consider adding a coupon template at the top of the details page.
- Automatically send: Automatically send coupons to qualified visitors through setting rules in the AliExpress backend.
- Reasonable gradient settings: Set reasonable preferential conditions based on the customer unit price, such as $2 off for purchases over $30.
- Targeted distribution: Priority will be given to customers with a large number of transactions or large amounts, as well as customers with shopping carts.
Increase usage
- Product layout: Enrich product lines, increase related sales opportunities, and guide buyers to purchase more products.
- Reminder to use: Add a reminder image after the main product image to encourage buyers to use the coupons they have received.
- Discount strength: Give larger discounts to targeted and interactive coupons to increase their appeal.
Through the above steps and strategies, sellers can more effectively utilize the AliExpress store coupon function to promote sales growth and enhance customer loyalty.