How to effectively query and improve AliExpress product rankings

Improving the ranking of AliExpress products is a matter of great concern to many sellers, because the ranking of a product in search results directly affects whether the product can gain the attention of buyers and the chance of making a transaction. This article aims to guide sellers on how to use the tools provided by the AliExpress platform to check product rankings, and introduce some factors that affect rankings.

How to check product ranking

To query AliExpress product rankings, sellers need to log in to the backend management page of the AliExpress platform, find “Product Management” in the navigation bar, click to enter, and find the “Ranking Query Tool” under “Diagnostic Center” options. In the ranking query tool, sellers need to enter the keywords they want to query, select the corresponding category and country, and then click the query button to obtain the ranking of the product in the search results. It should be noted that the official ranking query tool can only query the rankings of the first 20 pages.

Through this tool, sellers can understand the proportion and ranking of store products in the first 20 pages of search results under specific keywords. The queried keywords will be displayed in “Your queried keywords” to facilitate follow-up tracking.

Factors affecting product ranking

How well the keyword matches the title

In AliExpress search, the matching degree of the title is one of the important factors affecting product ranking. AliExpress allows product titles to be 128 characters long, of which the first 30 characters and the last 30 characters are the most important for search ranking weight. Sellers should reasonably arrange the key content of product titles based on buyers’ search needs. The format of the title can use a combination of core words, attribute words and traffic words to improve the matching between the title and the search keywords.

Product Relevance

The relevancy of a product is also an important factor in determining its ranking in search results. Search engines determine whether store products are suitable for display to buyers based on their relevance. If the product’s relevance is low or the product category is chosen incorrectly, it may result in the product not being matched to the target buyer in the search results. Therefore, sellers must ensure that the product category, keywords, product descriptions, etc. accurately reflect the characteristics and attributes of the product to improve the relevance of the product.

Conclusion

By correctly using keywords for product ranking queries, sellers can understand the performance of products in search results in a timely manner. At the same time, paying attention to the matching degree of the title and the relevance of the product will help improve the ranking of the product in the search results. Accurately understanding the principles and precautions for AliExpress product ranking is of great significance for sellers to better manage products and avoid unnecessary problems. I hope the above information will be helpful to sellers, and I wish all sellers achieve better results on the AliExpress platform!