Comprehensive analysis of AliExpress platform store operation strategy and product management

In the current increasingly fierce cross-border e-commerce competition, many sellers who want to open stores on the AliExpress platform often face challenges in store positioning and product selection. How to accurately locate stores and select appropriate products has become an urgent problem to be solved. In 2015, at the “China Good Seller” Assistance Plan Summit jointly hosted by the Yiwu Municipal Government, AliExpress proposed the concept of establishing a “quality-made” brand in China, emphasizing the importance of high-quality products and believing that “small but beautiful” A store is the best way for sellers to achieve success.

Core strategies for AliExpress store operations

1. Operation strategy based on the concept of “small but beautiful”

1. Price strategy: Price is still an important factor that consumers pay attention to. Sellers can attract customers through reasonable pricing strategies, such as creating traffic and profit models.

2. Professional services: Improve the quality of professional services and use the store page to demonstrate the professional level of sellers, thereby winning the trust of customers.

3. Specialty products: Select market-competitive specialty products to meet customers’ unique needs and stimulate potential customers’ shopping desire.

4. Value-added services: Improve consumers’ perceived value of products by optimizing services and attaching gifts, thereby enhancing the customer’s return rate.

2. Product management strategy

According to the characteristics of the AliExpress platform, product management is a key element of operation. The following is the operation strategy for commodities:

1. Accurate category: Sellers need to accurately select product categories and avoid misplacement so that customers can find the corresponding products through category navigation. When opening a store, it is recommended to list 200 high-quality products in the first week to facilitate quick visibility.

2. Diverse product layout: Products should be divided into three categories: profit models, daily models and traffic-generating models. In particular, the traffic-drawing items need to be set to the lowest price to attract traffic and ensure that customers continue to enter the store.

3. Information Completeness: Detailed product information, including product title, attributes and description, affects customers’ purchasing decisions. Therefore, sellers should ensure that the information is accurate and informative.

Comprehensive strategy for store operations

In addition to product management, sellers also need to pay attention to the following aspects when operating their store:

1. Store Decoration: Make sure your store is clear and easy to navigate so customers can quickly find what they need. The decoration style should be designed according to the product characteristics and target customers.

2. Self-diagnosis: Sellers need to conduct self-diagnosis on the store regularly, pay attention to whether the product has infringement and whether the attributes are correct, and ensure that the problem is dealt with in a timely manner.

3. High-quality after-sales service: High-quality after-sales service can not only improve customer satisfaction, but also enhance customer trust. Sellers need to pay attention to logistics dynamics and handle customer inquiries in a timely manner.

4. Actively participate in platform activities: Participating in activities on the AliExpress platform can boost sales, but participating products must ensure a stable supply. In addition, customized store activities, such as discounts and promotions, can also effectively increase sales.

Through the above operation strategies and product management skills, sellers can more effectively build their own brands on the AliExpress platform and achieve long-term development and success.