AliExpress: The rise and development history of the international version of Taobao

In recent years, my country’s cross-border e-commerce has shown strong vitality. From 2015 to 2017, my country’s customs cross-border e-commerce import and export volume increased by more than 50% annually. In 2017, retail sales through the customs cross-border e-commerce management platform The total import and export volume reached 90.24 billion yuan, a year-on-year increase of 80.6%. With the booming development of cross-border e-commerce, AliExpress (English name: AliExpress), a small wholesale platform independently branched from Alibaba International Station, was officially launched in 2010. Currently, the number of overseas buyers on the platform exceeds 100 million. .

Understand the AliExpress platform

AliExpress is an online trading platform built by Alibaba for the global market. It integrates orders, payment, and logistics. It is known as the “International Taobao”. However, the difference between AliExpress and Taobao is that it is a global trading platform. The buyers are mainly foreign consumers. The platform covers 230 countries and regions around the world, including Russia, the United States, Spain, Brazil, and France. AliExpress’s key markets. As of 2020, AliExpress has been running for a full ten years, and its buyer range has reached more than 220 countries and regions.

The development history of AliExpress

From 2010 to 2020, AliExpress has experienced significant growth. From the beginning, you did not need to pay a deposit to open a store, then you needed to pay a deposit to open a store, and then in 2020, you need to pay a deposit to open a store. AliExpress has been seeking breakthroughs in its continuous development. AliExpress’s logistics service providers include Postal Service, Yanwen, as well as the platform’s own Wuyou Logistics, Cainiao Series and some other commercial logistics. Basically, they have warehouses in every provincial capital city in China.

How can new sellers grow quickly?

There are usually three modes:

1. Open a store independently: Build a team and recruit experienced operators to open a store independently. AliExpress provides online courses and offline training;
2. Store hosting: AliExpress official service market can help with agent operations;
3. Supply and marketing docking: Similar to a product selection meeting, core sellers and factories in the industry chain are connected. On-site discussions can be held on cooperation in purchasing goods, and even in-depth discussions on establishing a joint venture for cross-border e-commerce. business.

How can high-quality sellers develop better?

AliExpress will give some policy preferences to high-quality sellers entering the platform:

• Marketing resources: AliExpress’s marketing resources are all free, and platform promotions and sub-venues are only open to good sellers;
• Traffic support: Provide 90 days of search and exposure traffic for high-quality sellers’ products in new stores;
• Brand privileges: High-quality sellers will have Topbrandstore exclusive store logos, direct search links and brand wall displays;
• Resource empowerment: The brand has many new projects and products, and good sellers have priority to enjoy such attempts;
• Internal communication: AliExpress has an official DingTalk group, and becoming a good seller will have the opportunity to join the core DingTalk group;
• Exclusive service: There will be key account experts and industry waiters to connect with you one-on-one.

AliExpress’ advantageous industries

AliExpress’ advantageous industries mainly include clothing and apparel, mobile communications, shoes and bags, beauty and health, jewelry and watches, consumer electronics, computer networks, home furnishings, lighting, etc.

Conclusion

As a cross-border e-commerce platform under Alibaba, AliExpress not only helps small and medium-sized enterprises to quickly export goods overseas, but also provides global consumers with a rich and diverse product selection. As AliExpress continues to expand in the global market, its support policies for high-quality sellers are also constantly improving, which undoubtedly provides opportunities for more merchants who want to expand into the international market.

This article combines the content of two reference articles and makes appropriate integration and adjustments to ensure that the content is not repetitive and has strong readability and professionalism.