Detailed explanation of AliExpress platform rules: seller obligations and transaction process

AliExpress is Alibaba Group’s cross-border e-commerce platform for the global market. Since its establishment in 2010, it has rapidly grown into one of the world’s largest cross-border B2C export platforms, covering more than 230 countries around the world. countries and regions, with more than 600 million overseas users.

Basic obligations of sellers

As a member of the AliExpress platform, sellers must abide by Chinese laws and regulations, ensure independent transactions, accurate information disclosure, reliable product quality, and provide complete after-sales services. In addition, sellers should also abide by the platform’s regulations on product release, prohibit the sale of contraband or goods that infringe the intellectual property rights of others, maintain honest operations, and eliminate any form of false transactions. At the same time, product descriptions must be true and complete and must not mislead buyers.

Registration and Certification

The AliExpress account is automatically assigned by the system after registration, is unique and cannot be changed. After applying for certification and clarifying the responsible party for the account, the account may not be transferred, rented or lent unless required by law or agreed by the platform. If an account is closed due to serious violations, re-registration is prohibited. For those who fail identity authentication or have not logged in for a long time, the platform has the right to revoke their accounts.

Product publishing and management

Depending on different sales plans, the number of online products in the store is limited: the upper limit of the standard plan is 3,000 pieces, the basic plan is 300 pieces, and the special category does not exceed 5 pieces of each category. It is recommended that the product title adopt a combination of “core words + attribute words + traffic words” to enhance appeal. When pricing, factors such as cost, transportation fees, discounts, etc. should be comprehensively considered.

Logistics and order processing

AliExpress supports both online and offline logistics methods, and the former is more recommended. The delivery method selected by the buyer should be followed when shipping. If there are any changes, please communicate in advance. Online logistics can enjoy platform guarantee services. If the goods are damaged or lost, up to 1,200 yuan can be compensated depending on the specific circumstances. For unpaid orders, sellers should promptly urge payment; for canceled orders, they should communicate with buyers in a timely manner; sellers should pay close attention to and properly handle situations such as delivery overtime, confirmation of receipt, or refund application.

Violations and penalties

Violations are divided into four categories according to their nature: serious violations of intellectual property rights, violations of intellectual property prohibitions and sales restrictions, transaction violations and other violations, and product information quality violations. Each category is scored, accumulated, and punished separately. Violation handling measures include but are not limited to warnings, ranking reduction, blocking, communication restrictions, product removal, account freezing, etc. Violation points will be cleared after 365 days.

Through the above rules, AliExpress is committed to maintaining a fair competitive market environment, protecting the legitimate rights and interests of buyers and sellers, and promoting the healthy development of the cross-border e-commerce industry.