Detailed explanation of the intellectual property rules of AliExpress platform

As a world-renowned e-commerce platform, AliExpress has always been committed to maintaining the integrity and legality of intellectual property rights. The platform strictly prohibits users from publishing or selling products suspected of infringing the intellectual property rights of third parties without authorization. Once such behavior is discovered, you may face complaints from intellectual property owners or buyers. In addition, AliExpress will conduct random checks on product information (including products that have been removed from the shelves) and product group names. If infringement is found, corresponding penalties will be taken.

Platform Punishment Measures

AliExpress will take a series of severe measures against violations of intellectual property rules:

• Return or delete products/information: For products suspected of infringement, the platform will take measures to return or delete them.
• Restrict product posting: For sellers who have violated the rules multiple times, the platform will restrict their right to post products.
• Temporarily freeze account: For serious violations, AliExpress has the right to temporarily freeze the seller’s account.
• Close account: For sellers with serious violations, the platform has the right to directly close their accounts. For users who have closed their accounts, AliExpress will also take measures to prevent them from registering again.

In addition, when the user’s infringement is particularly obvious or extreme, AliExpress has the right to unilaterally terminate its merchant service agreement and free membership agreement. At the same time, AliExpress may also freeze the user’s associated international Alipay account funds and AliExpress account funds to ensure that the legitimate rights and interests of consumers or rights holders are protected when they exercise their rights to complain, report, litigate, etc.

Penalty rules

General violations

• For all general violations on the same day (including all complaints established and platform sampling inspections), the total number of points deducted shall not exceed 6 points.
• All serious violations within the same three days, including all complaints established and platform sampling inspections, will only be counted as one violation.
• Three serious violations will have their accounts closed. The cumulative number of serious violations will be recorded without distinguishing the type of infringement.

Trademark management

In order to protect the rights and interests of consumers, sellers who apply to operate trademarked products must provide a trademark registration certificate, authorization letter or purchase invoice. For restricted trademarks, the platform will restrict their sales. These trademarks include but are not limited to:

• Is the same as or similar to AliExpress’s existing brands, channels, businesses, categories, etc.;
• Including industry names or common names or industry hot search terms;
• Including famous people, place names and brands;
• Identical or similar to well-known brands;
• Purely graphic trademarks.

For sellers who operate products with restricted trademarks, AliExpress has the right to require them to remove relevant products from the shelves in accordance with the procedures stipulated in the seller’s rules.

Seller precautions

To avoid intellectual property infringement, AliExpress recommends sellers:

• Respect intellectual property rights: Strictly control the source of purchases and eliminate products from unknown sources. It is recommended to use real-life pictures to display products.
• Develop high-quality self-operated brands: Register your own brands and expand the influence of your own brands.
• Improve the brand access process: do not publish brand products that have not obtained publishing permission.

Conclusion

The intellectual property rules of the AliExpress platform are designed to protect the legitimate rights and interests of right holders and maintain the normal operating order of the platform. It is hoped that sellers can abide by relevant regulations and jointly create a fair and healthy e-commerce environment.