Detailed explanation of AliExpress product selection and through-train promotion strategies

AliExpress is an important cross-border e-commerce platform owned by Alibaba. Its position in the international e-commerce market is comparable to China’s Taobao. AliExpress’s backend provides a wealth of functions to help sellers effectively select products and increase traffic. Data Zongheng is an important tool for sellers to analyze data and can understand the search volume and sales ranking of current popular keywords.

1. Product selection life cycle analysis

Every product has its life cycle, and successful sellers need to continuously launch new “hot products” to maintain a competitive advantage. At different stages of the product life cycle, sellers need to adopt corresponding operating strategies:

1. Product selection period: Sellers should use multiple channels on and off the site to inspect and select products.

2. Growth stage: In this stage, products are promoted in an all-round way to achieve sales growth with the help of independent marketing, through-train and off-site marketing.

3. Maturity period: At this time, product orders and traffic tend to be stable, and sellers can increase the unit price per customer through affiliate marketing to attract more high-quality traffic.

4. Protection period: After successfully creating a “hot product”, competition will intensify, and sellers need to improve product competitiveness and even moderately reduce prices to maintain market advantage.

5. Decline stage: This stage is usually accompanied by intensified price competition and reduced market demand. Sellers need to re-evaluate product selection or optimize existing products.

In e-commerce operations, creating “hot products” is the common goal of every seller, because the free traffic brought by “hot products” is crucial to the overall sales volume and brand image of the store.

2. Introduction to through-train product selection and promotion tools

AliExpress’s express is an effective traffic diversion tool. Sellers can use this tool not only to increase the exposure of their products, but also to freely set keywords for pay-per-click promotion. When selecting through-train products, there are several main factors to consider:

1. Improvement of product information

• Information such as product titles, images, details, prices, and shipping methods must be clear and accurate.

2. Historical sales and conversion rate

• Sellers should analyze past sales and conversion rates, and select products with higher sales or price advantages for focused promotion.

3. Product praise rate

• The positive rating of a product will directly affect the transaction rate. Products with high ratings are usually more likely to attract buyers to purchase.

4. Keyword settings

• When using through train for promotion, you need to add keywords that are highly relevant to the product. You can try to add more keywords in the early stages of promotion, and then optimize based on data.

5. Through-train product selection plan

• Marketing strategies include key promotion plans and quick promotion plans. The key promotion plan is used to create “hot products”, while the quick promotion plan is used for rapid testing and batch selection.

Using keyword tools

The keyword tool is an important tool for express users to select products. By entering keywords by industry and independently, sellers can screen out products with low competition and high market demand. This kind of product selection method can effectively improve the market competitiveness of sellers, thereby increasing store traffic and sales.

By making proper use of AliExpress’s product selection and through-train strategies, sellers can steadily improve their brand influence and sales performance in the highly competitive e-commerce market.