How to optimize AliExpress through-train keywords to improve promotion scores

AliExpress Express is a search promotion tool that focuses on keyword promotion. Its promotion effect largely depends on the choice of keywords. This article aims to introduce in detail how to use the keyword tool of the Express Optimization Center to screen out high-quality keywords, and explore how to improve the promotion score from “good” to “excellent”.

Keyword Tool User Guide

Word selection channels

The express keyword tool provides three channels for word selection: finding words by searching for keywords, finding words by promoted products, and finding words by business categories.

• Find words by searching keywords: Enter the core keywords of the product or words with certain relevance, and the system will display a series of high-quality keywords that are highly related to them. In order to ensure that the selected keywords are highly relevant to the product, it is recommended to enter words closely related to the product, such as “dress”, “long dress”, etc.

• Find keywords by promoted products: Select an established promotion plan, and the system will automatically filter out keywords related to the products in the plan. This method facilitates sellers to optimize keywords for specific products.

• Find words by business category: Select a specific industry category, and the system will list various keywords under that category. Although this method can provide a wide range of keyword options, you need to pay attention to filtering out keywords that are highly relevant to the target product.

Reasons for keyword recommendation

The keywords provided by each channel will be accompanied by recommendation reasons, including high traffic, high conversion, high orders and waiter recommendation. Sellers should choose appropriate keyword types based on their own needs.

The word “good” recommends “excellent”

The promotion score of a keyword directly affects its position in the search results. Keywords with higher promotion scores are more likely to appear in the advertising area of ​​the main search position, thereby obtaining higher exposure at a lower cost.

Influencing factors

• Product information quality and keyword matching: Ensure that product attributes are filled in accurately, the title contains keywords, keywords appear appropriately on the details page, and the design of through-train creative titles is ensured.

• Product popularity: Product ratings and store service quality (such as positive reviews, DSR ratings, etc.) will also affect keyword promotion scores.

Improvement strategy

• Find the “good” words that need to be optimized in the keyword list and try to add them to the creative title.

• Regularly check the quality of product information to ensure that all details comply with platform requirements.

Through the above steps, sellers can not only improve the promotion score of keywords, but also effectively increase the exposure and click-through rate of products, and ultimately achieve growth in sales performance.

The above is a detailed guide on how to use the AliExpress through keyword tool and how to promote “good” words to “excellent”. I hope this article can help sellers better understand and use this tool to achieve the best promotion results.