Detailed explanation and registration guide for AliExpress platform marketing activities
The AliExpress platform provides a variety of marketing activities to help sellers increase store exposure and increase order volume. These activities include but are not limited to mobile sales, trial activities, gold coin exchange activities, platform promotions, industry theme promotions, etc.
Mobile marketing activities
Mobile sales event
AliExpress mobile flash sales events (Flash Deals) are held 8 times a day, each with 10 selected items on sale for 3 hours, 24 hours in a row. The ultra-high traffic in each game is all directed to these 10 products, creating a hit product for the whole game. In addition, the celebrity single product display space is only for the most cost-effective products during this period, and the product is also displayed on the first screen of the App for exposure. After the product is sold out, buyers will be guided to the seller’s store to browse its hot-selling products, thereby attracting more traffic to the seller.
Mobile trial activity
Sellers can provide 1-cent product trials, and buyers who win the trial opportunity must provide a trial report after the trial. Before applying for a trial, the buyer must bookmark the seller’s store that provides the trial and fill in the delivery address. Sellers can win a large number of store collections and high-quality buyer trial evaluations through mobile trial activities, laying the foundation for subsequent product marketing.
Mobile gold coin exchange event
Sellers can sign up to participate in the mobile gold coin exchange event, and their products will be displayed in the gold coin channel (Coins & Coupons) of the AliExpress App for buyers to redeem gold coins. Registered products must meet the requirements of a value exceeding US$100 (calculation method: product value – 90-day average × inventory > US$100).
Platform activity type
Marketing promotion strategy
The main purpose of marketing promotion is to attract traffic to the store. AliExpress store traffic sources include on-site search traffic, category browsing traffic, platform activity traffic, shopping cart traffic, favorites traffic, through traffic, regular customer direct click traffic, other on-site traffic and off-site traffic, etc. On-site promotion mainly uses internal platform tools to attract traffic; off-site promotion uses third-party platforms (such as search engines, social networking sites, forums, etc.) to attract traffic.
Platform event registration process
Sellers can register to participate in platform activities through the following steps:
- Enter “Marketing Activities” in the seller’s backend and select “Platform Activities” from the list on the left.
- After selecting a platform activity that you can participate in, click “I want to register” to enter the registration process and select competitive products to participate in the activity.
- Set product discounts, inventory and other information according to the prompt information, and click “OK” to complete the registration.
- After successful registration, the AliExpress platform will review and screen the registration information.
Notes on platform activities
When participating in platform activities, sellers should pay attention to the following points:
- Be clear about the product review time and complete the registration before the product review.
- Understand the requirements of the event and ensure that the product, price, product location, sales volume, praise, etc. meet the requirements.
- Do not raise prices or give discounts, so as not to affect the product review results.
- Do product optimization in advance, including main image, detailed description, etc.
- Pay attention to the 90-day average price issue and ensure that the pricing does not exceed the 90-day average price during previous activities.
- Increase the basic sales volume of products and contribute to the effectiveness of the event.
- Do a good job in related sales, and use the sales of a single product to drive the sales of the entire store.
- Optimize product information and improve search rankings.
Summary of platform activities
AliExpress platform has various marketing activities, including but not limited to SuperDeals, group buying, industry theme promotions, etc. Before participating in these activities, sellers need to ensure that their products meet the requirements of the activities, and optimize product information according to the characteristics of the activities to increase conversion rates. By properly planning marketing activities, sellers can significantly increase sales in the short term and achieve store growth.