AliExpress overseas warehouse product release guide and optimization strategy

When publishing overseas warehouse products on the Alibaba AliExpress platform, compared with the publishing process for non-overseas warehouse products, you need to pay extra attention to filling in the information of “shipping place” and “shipping template”. Here are detailed step-by-step instructions:

Step 1: Fill in the shipping location

On the product release page, the “Shipping Place” column allows you to check the actual shipping place of the product. It is worth noting that the current shipping destination options provided by the platform mainly include 8 countries including China. If the actual place of shipment of the goods is not covered by this range, you can choose China as an alternative. In the future, the platform will gradually add more countries that support shipping based on the distribution of sellers’ shipping locations.

Overseas locally shipped products provide local no-reason return service by default, including:

• Only when the country of origin is the same as the country of destination, the order will automatically enjoy the local no-questions-asked return service. For example, assuming that the seller has goods in the US warehouse and supports shipping to the United States and Canada, the order can only enjoy the no-reason return service if the delivery address is the United States.

• No-reason return service commitment: If the buyer is not satisfied with the purchased product, he can apply for a no-reason return before the transaction is completed. The premise is that the returned goods must be unused and will not affect secondary sales. The return address must be local and return shipping costs are the buyer’s responsibility. Once the buyer completes the return operation, he needs to wait for confirmation from the seller. If the seller has any objection to the returned goods or the refund amount, the seller has the right to appeal to the platform.

Step 2: Select freight template

During the product publishing process, the system will display corresponding freight templates for selection based on the selected shipping location. Any shipping template that does not match the selected shipping location will not appear in the list. After the product is online, sellers can use the freight template filtering function to identify those products that have been set to be shipped from overseas warehouses on the product management page.

In order to ensure that buyers can receive the goods in time, the platform sets a delivery deadline for overseas goods, which usually requires no more than 5 days. If the delivery time set by the seller exceeds this limit, the seller may lose the support of the overseas delivery logo and related promotional resources.

Front-end display and optimization of overseas warehouse products

After the overseas warehouse products are successfully released, their shipping location information will be presented to buyers on the product details page to facilitate buyers to make choices. At the same time, on the product search page of the platform, products shipped locally from overseas have independent filtering items and exclusive identification, which helps improve the visibility of such products. Buyers can not only filter the results by specifying the country of Ships From on the search page, but can also quickly locate products shipped from their own country through the Domestic Delivery filter.

Through the above steps and precautions, sellers can better understand and implement the various requirements for product release in AliExpress overseas warehouses, thereby increasing product exposure and buyer satisfaction.