AliExpress online product selection: detailed explanation of industry, category and product strategy
1. Industry product selection
Before selecting products, AliExpress sellers need to understand the industry situation to determine the business direction. Red ocean industries are highly competitive, such as the video industry, wedding dresses, wigs, etc.; blue ocean industries are less competitive. Although traffic and buyer demand are low, they are full of profit margins and development potential. Log in to the AliExpress backend and through “Data Aspect – Business Opportunity Discovery – Industry Intelligence”, you can discover some blue ocean industries. Among them, the lower the supply and demand index, the smaller the competition.
2. Category selection
After determining the industry, sellers should choose a specific category. You can use the “Product Selection Expert” function to analyze hot sales and hot searches. The former is suitable for finding popular products, and the latter is suitable for new product development. The hot-selling dimension displays hot-selling product words, related products and hot-selling attributes. The size of the circle indicates the level of sales, and the color indicates the degree of competition. In addition, raw data (Excel tables) can be downloaded for in-depth analysis.
3. Product selection
Product level selection involves attribute selection, keyword selection and peer reference:
- Product Selection by Attributes: Through “Data Versatility – Product Selection Expert”, select hot-selling dimensions, download relevant attribute tables, and select products based on attribute characteristics.
- Keyword product selection: Use the keyword tools under “Search word analysis” and “Marketing tools” to download buyer search data and select products corresponding to keywords with high conversion rates and low competition. .
- Peer reference: Observe the product styles of the best-selling sellers on the platform as a reference for product selection.
4. Off-site product selection
4.1 Similar cross-border B2C platform
Refer to the best-selling products on eBay, Amazon and other platforms to help broaden your horizons in product selection.
4.2 Cross-border independent website
Independent websites such as Lantingjishi, Dalong.com, DX.com, etc., and their best-selling products can also be used as a reference.
4.3 Third-party tools
- Watcheditem: used to analyze eBay’s best-selling items.
- Google Global Opportunity Insights: Provides global search data to help evaluate market opportunities.
5. Supply chain product selection
5.1 1688 wholesale market
1688 has gathered a large number of supplier resources and it is recommended to choose suppliers with R&D capabilities and good service attitude.
5.2 Taobao
Taobao is also a reliable supply channel, especially through reviews, you can intuitively understand product quality and service levels.
Summary
Through the above method, sellers can select products from multiple dimensions such as industry, category, product, etc., and combine them with tools on and off the site to finally determine the products suitable for the development of their own store. It should be noted that during the product selection process, we should not only pay attention to the data, but also combine it with the actual situation and practice repeatedly to improve the accuracy of product selection.