Detailed explanation of AliExpress product image optimization techniques and advantages
On the AliExpress platform, the quality of product images directly affects the exposure rate of the product and the probability of being selected for marketing activities. This article will combine AliExpress product image optimization techniques and optimized advantages to help sellers improve the quality of product images and attract more potential customers.
1. Product image optimization skills
1. Pre-shooting
(1) Photography equipment preparation
In order to obtain high-quality product pictures, sellers need to prepare appropriate shooting equipment, including but not limited to: cameras suitable for shooting still life (preferably with macro function), tripods, lighting equipment, etc. In addition, professional photography background cloth or full-length white cardboard are also good choices, especially for sellers with limited budgets.
(2) Product decoration preparation
According to different types of products, adopt corresponding placement strategies. For small items, you can use a homemade photography stand; for clothing products, you need to pay special attention to sorting out the wrinkles to ensure that they appear in their best condition on the model, or display them on a flat surface.
(3) Shooting practice
During the actual operation, sellers should try to shoot from multiple angles to capture the most attractive aspect of the product. For specific small products, using a macro lens with appropriate light settings can show more details.
2. Image post-processing and precautions
(1) Reject impurities
Due to factors such as light, even a completely white background may be cluttered, so you need to use tools such as Photoshop to clean it up.
(2) Multiple pictures and detailed pictures
Taking into account the browsing habits of mobile users, it is recommended to make full use of the main image display space and comprehensively present product information through multiple images, detailed images, etc.
(3) Avoid adding watermarks, text and borders
While it may be desirable in some cases to protect copyright through watermarking, in practice this is often counterproductive. Likewise, text and borders can interfere with visuals.
(4) Control image size
Reasonably adjust the image resolution to reduce the file size while maintaining clarity, which helps improve the mobile user experience.
2. Advantages of product image optimization
1. Preventing punishment
Because many sellers share the same product image resources, a large number of similar images appear on the platform. In order to avoid being punished due to copyright issues, it is particularly important to optimize your own product images.
2. Bring additional traffic from search pages
High-quality and attractive product images can stand out from many competitors and bring more exposure opportunities to the store.
3. Improve conversion rate
By cleverly adding promotional information to pictures, you can effectively encourage customers to place orders, but the prerequisite is that this method must comply with platform regulations and avoid negative effects caused by excessive modification.