Analysis of window recommendation strategies to improve AliExpress store exposure
AliExpress’s window recommendation mechanism plays a crucial role in improving sellers’ product exposure and ranking. When buyers search for products through keywords or categories, they will see the results of natural sorting, and the window display adds a certain sorting authority to the seller’s products, thereby achieving a higher ranking. Research shows that about 80% of AliExpress orders are generated by buyers through search results. Therefore, window marketing has become an effective strategy to increase product exposure and sales.
The main advantage of setting up window recommendations is that by providing sellers with more exposure resources, the exposure of a specific product is 8 to 10 times higher than that of products without window recommendations. AliExpress will display the product in the recommended position at the bottom of the search results page based on its excellence. The products in this position are randomly selected and are not static.
The factors that affect the search ranking of AliExpress products are mainly composed of three parts: transaction factor, high-quality product factor and window recommendation factor. Transaction factors include praise rate, order execution rate, etc., while high-quality product factors include the number of high-quality products and the number of pictures with detailed descriptions, etc. If a seller wants to obtain the highest possible ranking under the same conditions, he must meet the relevant requirements of both the transaction factor and the high-quality product factor.
The first step to obtain window display recommendations is to upgrade the store level. Stores of different levels can obtain different numbers of window display spaces. Specifically, a good-level store will receive 1 window display space, while an excellent-level store will receive 3 window display spaces. These window spaces can be accumulated. If you continue to maintain an excellent store level, the number of window spaces will continue to increase, and the benefits from repeated use will be more obvious.
Sellers should have a clear strategy when it comes to selecting window display products. Generally, it is recommended to promote new models, create popular items and special offers through the window display, so as to maximize the exposure function of window recommendations. At the same time, sellers should constantly observe background data and adjust display products in a timely manner to ensure that the selected products can bring high exposure, high clicks and high order volume. After a month of window marketing, if a product fails to increase exposure or clicks, sellers should consider replacing it to create window opportunities for other products. This cyclical process will help select high-quality products that can bring continuous benefits to the store.
To sum up, AliExpress’s window recommendation is not just a simple display position, but a core strategy to increase product exposure and sales opportunities. As sellers continue to upgrade their store levels and optimize product selection, the role of window recommendations will become more and more obvious, thereby striving to achieve higher market performance.