Product selection is very important for cross-border e-commerce, because product selection determines what to sell, and also determines the target customer group, competitors, product costs and operating profits to be faced in the future. After understanding the front and back of Amazon, sellers need to think about what kind of products to choose for cross-border export.
[Operational skills]
1. Use data to conduct market research.
Sellers should make full use of data research tools and use data analysis tools to do market research. First, use Amazon official tools, such as Best Sellers Hot New Releases, Movers & Shakers, Top Rated, Most Wished, Gift Ideas, etc. Best Sellers can help sellers understand the information of some hot-selling products. The reference of large categories of products is not strong. Generally, the focus is on the ranking of products under subcategories. For example, if we want to study camera and photo peripheral products, we should click on Camera & Photo under the E-lectronics category on the left side of the picture, and focus on the information of the top 100 products, such as style, title and price.
2. Amazon product selection strategy.
The product should be suitable for its own situation. Try to choose an industry that you are familiar with, and choose products to sell based on your own situation. You must have sufficient understanding of the product and have sufficient advantages in quality and price.
Choose upstream sources as much as possible. Don’t blindly inquire about prices and purchase goods on the B2B platform. There will also be agents at all levels on the B2B platform. Try to get first-hand sources of goods so that you will have price advantages in later sales.
The products sold should have a price gradient to attract consumers with different consumption abilities as much as possible.
A mature Amazon store should include hot-selling products, mainstream products, and profitable products.
3. Hot-selling product ideas.
The conventional thinking of novice sellers is to create hot-selling products. Those “hot-selling products” that sell well on the platform can be selected. The Best Seller page and Most Wish For Amazon platform The “information” that sellers need is hidden in these “explosive products”. Products with good sales and room for development should be found among these “explosive products”. In addition, you can also explore the products with rising popularity from Google Trends, and find “new explosive products” from off-site platforms, such as Facebook, Twitter, Instagram and other video websites. Pay attention to the celebrity effect, Internet celebrity effect, and photos and videos on social media, which often trigger many explosive products. You may wish to observe the reviews of these products, especially the medium and bad reviews. Sellers can seize the opportunity to make up for their shortcomings, so that they can achieve good results by optimizing on the basis of explosive products.
4. Deepen product thinking.
Deepen thinking is suitable for owners of self-built factories or factory resources. Factory sellers operate a single category, but fully master product manufacturing technology, cost and raw material resources. They have a more professional understanding of products and have the conditions to deeply cultivate categories. Amazon focuses on single products rather than stores. The platform hopes that sellers will optimize the operation of stores on the basis of bringing high-quality products to consumers. Even if factory sellers have a single product, they can continuously meet consumers who require more comprehensive products in terms of quality control and real-time optimization and adjustment.