After understanding the home page, sellers want to continue to understand the search results page of a product in order to understand the shopping environment that Amazon brings to consumers, how Amazon grasps consumers’ shopping habits, and the product sorting rules of the Amazon platform. Take a mobile phone case as an example to start understanding the search page.
[Required information]
Amazon account registration is complete.
[Operation tips]
Enter keywords in the search page and click the button to enter the search results page. The system defaults to sorting search results by “relevance”. Let’s take “iPhone X case” as an example.
1. Serial number 1 represents the search result sorting method.
In the search results, there are five ways to sort the products, and users can set them according to their preferences:
Relevance
Price: Low to High
Price: High to Low
User Rating (Avg. Customer Review)
Newest Arricals
2. Sequence number 2 represents other filtering conditions.
“Other Filters” on the left column of the search results page displays some other important fields related to the search keywords. When buyers click on a filter item, they will see a subset of the original search results. Therefore, sellers should set as many keywords as possible that are highly relevant to the product when creating products to increase the chances of the product being searched.
3. The meaning of serial numbers 3-10.
They represent product title, product brand, product price, Prime membership service, estimated delivery time, shipping discount, product review level, and product features.
Amazon Prime is the supreme membership service launched by Amazon. After becoming a Prime member, buyers can enjoy free shipping within the United States for any amount of money, as well as free two-business-day delivery service. Third-party sellers who join the Amazon Prime program can have their products appear in the Buy Box first, rank first in search results, and enjoy unique logos.