Intellectual property is the result of intellectual activity and intangible property. It is the right of people to possess, use, benefit from and dispose of the results of their intellectual activities created by themselves according to law. As AliExpress attaches importance to and manages intellectual property, the number of complaints and complaints against the platform has increased. If you are not careful, you will be complained and reported. When facing intellectual property issues, new sellers should be extra cautious.
【Required preparation】
A normal operating AliExpress store.
【Operation skills】
1. Understand the situation of publishing infringing products.
(1) The product title, description or store name uses a well-known brand or derivative words, or obviously imitates a well-known brand.
(2) The product image contains the name of a well-known brand or derivative words, logo or similar logo, and the image processing tool is used to cover all or part of the logo.
(3) Suspected products that imitate the representative patterns, backgrounds or styles of well-known brands.
(4) The seller’s product link has been complained by the intellectual property owner or a third-party agency authorized by the legal right holder, and no effective and reasonable evidence has been provided.
(5) Audiovisual products: Failure to provide an audiovisual product business license issued by a government department.
(6) Original equipment manufacturer software, etc.: Failure to provide a valid sales license issued by a government department.
2. AliExpress Intellectual Property Protection System.
Alibaba has established an online intellectual property protection system. If an intellectual property right holder finds a product suspected of infringing intellectual property rights, he or she can assert his or her rights through the intellectual property protection system. After logging in to the website, register an account for free and fill in basic information. Fill in the intellectual property information in “Intellectual Property Information – New Intellectual Property” and upload identity documents and intellectual property certification documents, such as patent certificates, trademark registration certificates, copyright registration certificates, etc., and submit them to Alibaba for verification. After verification, search for the infringing link on the “Submit New Complaint” page in “Intellectual Property Complaints”, match it with the relevant intellectual property rights in “Pending Complaint Management”, and submit the complaint.
3. How to respond to intellectual property infringement complaints.
To respond to intellectual property complaints in Alibaba’s intellectual property protection system, first, understand the complaining party and the intellectual property situation, and understand the situation of the complained product. Secondly, determine whether the complained product is infringing. If it is, it needs to be cleaned up in the background, and the complainant needs to be contacted for negotiation and communication, asking the other party to withdraw the lawsuit through the system. If it is not considered to be infringing, a counter-notification can be initiated in the system to explain the reasons, or the complainant needs to be contacted for negotiation and communication, asking the other party to withdraw the lawsuit through the system.