The product detail page on the front end of Amazon can be divided into two types: shared product page and single seller product page. Let’s analyze the shared product page first. On the Amazon platform, all sellers selling the same product will use the same product detail page. Below, select a popular Apple X mobile phone case to analyze the shared product page.
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1. Product shopping information.
For sellers selling similar products, a product detail page will be shared.
It should be noted that in the shopping cart part, if multiple sellers share a product page, only one seller can eventually win the BuyBox, and the product information of other sellers will be displayed in Other Sellers on Amazon. To win the shopping cart, you must first become a featured seller, and the system will also examine the seller’s performance, price, logistics and other related factors.
2. System recommendation.
The system recommendation part is mainly for the system to achieve related marketing based on the product.
Freguently Bought Together refers to the products that buyers can buy together. The system will automatically count what other products customers who buy this product can buy together. This function cannot be set by the seller and is completely determined by the platform.
Sponsored Products Related To This Item refers to other advertisements of the same or similar products.
Customers Who Bought This Item Also Bought refers to what other products customers who bought this product also bought. Sellers can use this content to study consumers’ browsing habits and purchasing habits, and provide references for adjusting their product lines and setting reasonable promotional activities.
3. Product details.
Product details mainly include product descriptions, detailed parameters, product features and other information, in order to display the product in more detail and let buyers have a more comprehensive and profound understanding of the product. Sometimes, you can also add product brands, product manufacturing characteristics, product usage methods and other introductions to provide buyers with a better shopping experience.
4. Customer experience.
Customer experience is mainly about some interactive questions and answers about the product, as well as customers’ evaluation of the product.
Below the details page, there will be some other information, usually including:
1. Links to other products that buyers browsing this page may be interested in;
2. What other products the customer who bought this product also bought;
3. Browse this category;
4. Customer browsing history.