Amazon Seller Center is the beginning of sales for sellers. Account settings, product listing, product removal, rights protection, order management, account security maintenance, etc. all need to be done in the Seller Center. As a new seller, you need to be familiar with the specific functions of Amazon Seller Center.
Seller Center Homepage.
Login to the Seller Center. After entering the seller account and password, you can log in to the seller account backend homepage. For the convenience of introduction, the various function areas are marked with serial numbers below.
No. ① Meaning – Search box: You can enter the keywords you want to know to query Amazon’s official rules and answers. Messages: Email records between sellers and customers. Help: Similar to the function of the search box, Amazon has made a collection of frequently asked questions. Sellers can find answers to a certain question or reference content given by the platform here. Setting: Amazon backend settings button.
No. ② Meaning – Amazon Services Seller Central: Clicking this picture in any interface of backend operations will return to the gray small flag on the backend homepage as shown above. Performance notifications: Amazon’s important emails about your account status, such as Amazon’s official policies on holidays, infringement email notifications, hidden dangers in account indicators, and account removal of sales permissions.
No.③Meaning——Recent Payment: “Aug 12, 2018” is the payment date of the last payment cycle, and the amount behind it refers to the amount of the last payment cycle. Balance: The accumulated amount from the first day of this payment cycle to this time (Amazon’s payment cycle is 14 days).
No.④Meaning——Manage Your Case Log: The email exchanges between the seller and Amazon customer service.
No.⑤Meaning——Sales Summary: Product sales (excluding shipping costs) and product sales volume in the last 7 days/15 days/30 days.
No.⑥Meaning——Seller Fulfilled: Displays the number of orders in the last 1 day and the last 7 days, as well as the number of orders that have not been shipped and the number of orders that customers request to return; Pending: No operations are required for orders in the pending order status. If the order is pending successfully, it will automatically enter the unshipped status. Fulfilled By Amazon: Displays the number of orders shipped by FBA in the last 1 day and the last 7 days.
No. ⑦ Meaning – Selling Coach: Sales alert, products that can be reduced in price, out of stock and about to be out of stock will be displayed here.
No. ⑧ Meaning – Seller Rating: The rating of the seller’s store. Account Health: The seller’s account health index. Customer Feedback: The average and total number of customer reviews in the last 12 months.
No. ⑨ Meaning – Claims: Contains two types of A-TO-Z and Charge back, which refers to disputes on the Amazon platform.
No. ⑩ Meaning – Buyer Messages: Requires the seller to reply within 24 hours.
No. ? Meaning – Promotion: Promotion made by the seller.