As a new seller on Amazon, you should have a clear understanding of Amazon’s page before you start selling. Amazon’s front-end page is simple, beautiful, and user-friendly. The homepage does not have too many products, creating a high-quality and quiet shopping environment for consumers. The product details page is designed with personality and detailed introduction, allowing self-service shopping.
Amazon’s homepage is very simple, consisting of three parts: the search bar, the product display area, and service information and website links. Let’s take Amazon in the United States as an example:
1. Familiarize yourself with the Amazon search bar.
The product search bar includes product categories, account registration and login, promotion projects, shopping cart, etc.
(1) Search box: You can use keywords to search for products.
(2) Product categories: Buyers can purchase products by category.
(3) My Amazon: You can enter the account backend.
(4) Daily offers: Publish the special product information of the day.
(5) Gift Card: An anonymous prepaid card that can be redeemed for goods or services on the Amazon website. Gift cards on each site can only be used on the site and cannot be used across sites.
(6) Registration for preferential projects: Amazon in the United States offers preferential projects for newlyweds and families with infants and children. After registration, you can enjoy certain discounts.
(7) I want to open a store: Users register to open a store.
(8) “Treasure Truck” service: Amazon’s “Treasure Truck” has popular products on sale. Users can shop on the spot with the mobile client and pick up the goods from the truck on the spot.
(9) Help Center: You can seek help here if you encounter problems.
(10) Account: Account registration and login.
(11) Prime membership: After becoming a member, you can enjoy free 2-day delivery service, and there is no minimum purchase requirement.
(12) Shopping Cart: Temporarily store the products selected by buyers and display the latest prices of the products.
2. Be familiar with the Amazon product display section.
The middle part of the Amazon homepage is mainly for product display, which has the following parts.
The top is the promotion project, which shows the current products that are being promoted.
Recommended for you from Our Brands: Recommend products for buyers from Amazon brands.
Related to items you’ve viewed: Recommend related products based on previously viewed content.
Toys & Games best sellers: The most popular toys and games.
There are also the most popular books, clothing, shoes, jewelry, etc. below.
On the right side are product advertising information, promotional information, and hot-selling product recommendations, etc.
At the bottom are related products recommended based on recent searches.
3. Be familiar with the service information and website link section.
This section is at the bottom of the Amazon homepage and is the service information section. 1 refers to understanding us, 2 refers to cooperation information, 3 refers to payment products, and 4 is the help center.
At the bottom of the homepage are links to Amazon site selection and other shopping sites.