Many sellers who run independent foreign trade sites have a headache about traffic diversion. In fact, there are many ways to divert traffic, one of which is to write articles.
1. Why do foreign trade websites need to write articles?
1. In order to enrich the search results page, Google occasionally inserts article web pages when users search for product keywords.
2. In addition to searching for product keywords, many users will search for other keywords. When users search for keywords, they can find that Google’s search results page is all blog articles, which is why blog articles are written.
Many products have a high keyword search volume. At the same time, the keywords of best+ products or top+ products, and even many derivative keywords, have a high search volume. The average monthly search volume of many best+ keywords exceeds 100,000+.
Another point is that if sellers can also insert the seller’s products in the best articles, there are two benefits. One is to increase the ranking weight of the product page, and the other is to increase the conversion rate. As long as the quality of the article is high, the conversion rate of users buying recommended products in the article will be relatively high.
2. In fact, there are some skills in writing articles, such as ASMR formula writing:
A (Annotion): Notes. Add elements such as comments, marginal references, such as quote blocks and annotation boxes, to break the monotonous and stereotyped post format;
S (Short): Use short sentences and short paragraphs. Long sentences are too difficult to understand. Find examples of transition words (such as and, because and that) used by sellers in the article and break them into short sentences.
M (Multimedia): Use multimedia effects such as videos, pictures, and dynamic effects. Inserting these contents in the article can help sellers make their points concisely and clearly.
R (Read): Read your own copy aloud and mark the content that is not expressed smoothly.
3. When writing articles, there are generally only these forms:
1. List article type
The title has numbers, such as 7 skills, 6 methods, etc.
Then write a short introduction, preferably one that is persuasive.
Use the article catalog plugin to make the article more standardized and easier for users to find what they want.
Use multiple subheadings, H2 as a label, highlight the key points, and introduce 7 tips or 6 methods, etc.
Finally make a summary.
2. Step-by-step tutorials
The title has how to.
Write a short and convincing introduction.
Use the article catalog plugin to make the article more standardized and easier for users to find what they want.
Use multiple subheadings, H2 as a label, highlight the key points.
Finally make a summary.
3. Introduction to things
The title has what.
Give a general introduction to what it is.
Answer some related questions or problems that users are concerned about.
Finally summarize
4. Beginner’s guide
The title has for beginners or guide.
Emphasis on the exclusive for novices.
Tell users what sellers can learn.
Detailed answers to questions that many novices are concerned about.
Finally, a summary.
The above is the relevant content about traffic diversion through articles, I hope it will be helpful to you.