Two standard product advertising strategies on the Amazon platform: efficient aggressiveness and steady play

On the Amazon platform, there are two main modes of advertising strategies for new products: efficient and aggressive tactics and steady tactics. The former is suitable for sellers who want to quickly improve their product rankings and capture market share, while the latter is more suitable for sellers with limited budgets who want to steadily increase their rankings.

Efficient and aggressive advertising strategy

Core of Advertising Strategy

The core of an efficient and aggressive standard product advertising promotion strategy is to quickly promote the two most trafficked and most relevant keywords to the homepage. This strategy can generally be implemented in about 15 days and is suitable for companies that have no restrictions on advertising budgets and want to quickly improve product rankings.

Advertising structure and operation steps

• Keyword ad settings: Create two keyword ad campaigns, targeting the two keywords with the largest traffic and the strongest relevance. The budget for each advertising campaign starts from $10 and gradually increases to $50-$80 to ensure sufficient ad exposure and clicks.
• Bidding settings: The initial bid is set to the recommended bid or 1.5 times the recommended bid, and a fixed bidding strategy is adopted to adjust the bidding level in a timely manner according to the advertising effect.
• Budget adjustment: After spending the budget every day, add the budget for five consecutive click costs for a week to increase the popularity of the product and obtain more exposure and clicks. The purpose of increasing the budget for one consecutive week is to keep the budget above 50 to ensure that there is enough order volume under the keywords.
• Automatic advertising settings: Turn on automatic advertising and closely match advertising to expand the scope of keywords and attract more traffic.
• Continuous optimization: While maintaining stable keyword rankings, gradually reduce the budget for two keyword ads, start new advertising campaigns, and perform phrase matching on the original keywords. Expand your keyword range.

By adopting efficient and aggressive advertising strategies, we can help new standard products quickly occupy the market and increase product exposure and sales.

Robust advertising strategy

Core of Advertising Strategy

The core of the steady approach to standard products is to achieve a steady increase in product rankings through appropriate budget allocation and keyword optimization, and to control advertising expenditures to maintain ACOS at a reasonable level.

Advertising structure and operation steps

• Keyword advertising settings: Create multiple keyword advertising campaigns and set them in groups according to the relevance of the keywords and the size of the traffic. The budget for each advertising campaign is appropriate to ensure that at least one order can be converted, that is, the cost per customer acquisition (CPO) is within a reasonable range.
• Bidding settings: The initial bidding setting is the recommended bidding, the bidding strategy adopts a fixed bidding, and the bidding level is adjusted in a timely manner according to the advertising effect.
• Budget adjustment: Timely adjust the advertising budget based on advertising performance and conversions to ensure that each advertising campaign receives sufficient exposure and clicks.
• Automatic advertising settings: Turn on automatic advertising and closely match advertising to expand the scope of keywords and attract more traffic.
• Continuous optimization: Based on advertising effects and conversions, gradually adjust the keyword advertising strategy and optimize advertising mix and keyword selection.

By adopting a steady advertising strategy of standard products, you can achieve a steady increase in product rankings and maintain a low ACOS while controlling advertising costs. This strategy is suitable for situations where the budget is limited and the ranking speed is not high. It can help sellers achieve stable performance in a highly competitive market.

Whether you adopt an efficient and aggressive advertising strategy or a robust advertising strategy, targeted advertising settings and continuous optimization adjustments are required to ensure maximum advertising effectiveness.