In-depth analysis of Amazon A9 algorithm, VP evaluation rules and their impact on product ranking

On the Amazon platform, sellers must have a deep understanding of the A9 algorithm and VP evaluation rules to optimize product search rankings and improve sales performance. This article will discuss in detail the traffic distribution mechanism of the A9 algorithm, the algorithm rules of VP evaluation, and the impact of these factors on the three-dimensional ranking of products, and provide effective practical operation guidelines.

1. The impact of the A9 algorithm on the ASIN traffic distribution mechanism

1. New product launch stage: speed up keyword collection and obtain traffic key

In the first two weeks after a new product is launched, timely inclusion of keywords is crucial. Sellers should ensure that the product’s keywords are efficiently identified, which will directly affect the product’s ranking under relevant searches.

2. Promotion stage: comprehensively consider click-through rate and conversion rate to break through the traffic circle

At this stage, the traffic allocation of ASIN keywords will fluctuate significantly. The algorithm considers data such as click-through rate, conversion rate, and sales to decide whether to give more traffic. If the performance is not satisfactory, it will be difficult to improve the keyword ranking.

3. Stable stage: Keep the BSR ranking in the top 20 and increase the probability of selling orders

Keyword rankings in the stable period are relatively fixed, and BSR rankings within the top 20 will be more likely to attract traffic. Sellers should focus on keeping their rankings stable to increase sales.

4. Practical Operation Guide

• Two weeks before the launch of new products, focus on accelerating the collection of keywords.
• Optimize the factors that affect click-through rate to ensure that data fluctuations can maintain positive effects.
• During product promotion, consider the conversion rate and click-through rate to ensure that volatility data performs well.

2. Algorithm rules for Amazon VP evaluation

1. What is the VP logo

The VP mark indicates that the users who reviewed the product have actually purchased the product on Amazon. This feedback is relatively more trustworthy and helps in buyer rating screening.

2. Conditions for VP evaluation display

The appearance of the VP logo depends on the following factors:

• Paid in full: Reviews that are purchased in full usually receive the VP logo, but there are exceptions.
• Discount purchase: If the review comes from a large number of discounted products, it may be judged as a false review, so the probability of getting the VP mark is reduced.
• Account consumption history: Buyers must accumulate a certain amount of consumption on Amazon through valid payment methods before they can post reviews with the VP logo.

3. Keyword ranking rules of A9 algorithm

The core of the A9 algorithm is to sort products according to relevance and display them to customers. The main influencing factors include:

• Relevance factor: How closely the product matches the keyword.
• Conversion rate: Products with higher sales volume will rank higher.

1. Workflow of A9 algorithm

The A9 algorithm is divided into several steps: uploading products, summarizing products according to rules, consumer search, determining results and displaying products, etc. Understanding this process can help sellers adjust their product release strategies to comply with the basic rules of algorithm judgment.

2. Positioning of product listing

Different types of Listings have different performance in traffic and conversion rates:

• First Listing: plays the role of traffic portal, often showing high exposure rate and low conversion rate.
• Middle Listing: As a traffic transfer station, its conversion rate is usually higher than that of high Listing.
• Tail Listing: This type of Listing is usually a restart point for traffic, helping to form a new consumption cycle.

Conclusion

Through an in-depth understanding of Amazon’s A9 algorithm and VP evaluation rules, sellers can more effectively optimize product performance, increase exposure and sales performance. Paying attention to key factors such as keyword inclusion, click-through rate, and conversion rate will help you stand out in a highly competitive market environment.