Improve Amazon Brazil site product selection strategy: full analysis from market potential to hot-selling products
In recent years, Amazon Brazil has become one of the focuses of many Chinese sellers. With the Brazilian station officially opening to Chinese sellers at the end of 2023, and the increasing popularity of the Latin American market, the Brazilian station has become a new layout target for many sellers. This article will deeply explore the potential of the Latin American market, business opportunities in Brazil, and analysis of popular products, providing guidance and reference for sellers who are preparing to enter the Brazilian market.
The Latin American market has unlimited potential
The overall economic situation of the Latin American market continues to improve, the total GDP maintains steady growth, and the per capita GDP has reached an eye-catching level, which means that Latin American consumers have strong purchasing power. Especially in the Brazilian market, its e-commerce scale continues to expand and its e-commerce penetration rate remains high. In 2023, the Brazilian site will rank first among Amazon’s global sites in terms of growth, showing its huge market potential and attractiveness.
Analysis of business opportunities in Brazil
Adequate consumption time
Latin American consumers have a balanced work and life schedule and have sufficient time for online shopping.
Big promotions, single orders are stable
Festivals in the Latin American market are evenly distributed every month, and there are many and frequent promotion nodes, providing sellers with stable opportunities to place orders.
Small brands have opportunities
Brazilian consumers prefer cost-effective products. For some small brands, there are greater opportunities to enter the Brazilian market.
Gap period
At present, the number of sellers on Amazon Brazil is relatively small, which is a good opportunity to enter the Brazilian market.
How to make your product popular
In the highly competitive e-commerce environment, Amazon, as one of the most important markets, has an unparalleled position. With millions of products listed on its platform, standing out among the competitive keyword search results is a difficult task. However, this challenge is by no means insurmountable. Here are some strategies to help cross-border products on Amazon achieve top search positions:
- Conduct thorough keyword research: Use tools like Ahrefs and SEMrush to identify the most relevant and high-traffic search terms for your product.
- Title Optimization: Create a product title that is not only descriptive but also contains key keywords.
- Long Description: Provide comprehensive information about the product, including its features, benefits, and specifications.
- High-Quality Images: Make sure your product images are of the highest quality, showing the product from multiple angles and various user scenarios.
Four effective ways for Amazon sellers to choose popular products when opening a store
Amazon is a platform that emphasizes products over stores. If sellers choose their products well, store operations can get twice the result with half the effort. Here are four effective ways to choose popular products:
Basic performance of the product
- Price per customer
- Rating
- Ratings
- Ranking
Product return rate
Related to profit margins and cost control, but also certain pricing skills and unique marketing methods.
Market product evaluation
- Product extensibility
- Product sales expectations
- Product Seasonality
- Product Festival
Product supply chain and transformation difficulty
- Material
- Color
- Weight
- Sales quantity
- Origin
- Self-operated and FBA
- Number of comments
Seven strategies for selecting popular products on the US Amazon platform
On the US Amazon platform, choosing the right product is one of the keys to success. Here are seven strategies for selecting products:
Understand market demand
Understand market needs and trends through keyword searches, category browsing, etc.
Consider competitive conditions
Understand competitors’ product quality, price, evaluation and other information through competitive product analysis and other methods.
Choose high-quality products
Choose products that meet standards and pass quality standards.
Consider the profit margin of the product
Calculate the cost of the product, including production cost, transportation cost, storage cost, etc.
Understand product quality standards
Ensure the product meets the platform’s requirements.
Choose competitive products
Choose products with large market demand and relatively low competition, or choose products with differentiation and characteristics.
Consider supply chain and logistics
Consider product suppliers, logistics methods, freight and other issues.
Analysis of popular products in Brazil
Based on the market conditions and consumer demand on the Brazilian site, here are some popular product categories that perform well on the Brazilian site:
- Electronic office products: smart wearables, mobile phones and tablets, office projectors, etc.
- Consumer electronics: mobile phones, PC accessories, smart bracelets, Bluetooth speakers, etc.
- Lifestyle products: mini fans, security cameras, air fryers, pet supplies, etc.
- Fashion category products: watches, backpacks, luggage, T-shirts, etc.
These products have good growth momentum on the Brazilian website, especially consumer electronics products that have been hot sellers. However, it should be noted that Brazilian consumers pay attention to the cost-effectiveness of products, so sellers need to carefully consider pricing to adapt to local market demand.
By having an in-depth understanding of business opportunities and popular products in the Brazilian market, Chinese sellers can better grasp market trends and make effective layouts and decisions. As an important part of the Latin American market, Brazil Station provides Chinese sellers with broad development space and rich business opportunities. I believe that in the future development, it will become the first choice for more sellers.