Amazon sellers’ CPC advertising strategies and optimization techniques

On the Amazon platform, CPC (Cost Per Click) advertising is not only an important tool to attract traffic, increase sales and improve product rankings, but is also an effective means to increase brand awareness. This article will delve into the placement logic, charging methods, optimization strategies of Amazon CPC advertising, and how to improve the relevance of advertising.

The main purpose of CPC advertising

Traffic and increase

All CPC ads have the function of attracting and increasing traffic. Whether it is automatic advertising or manual advertising, it can attract more traffic and increase product sales.

Push ranking

Promoting keyword ranking improvement is one of the important functions of CPC advertising. By setting SP (Sponsored Products) keyword ads, especially Exact and Phrase matching types of ads, you can improve the ranking of products in search results.

Word expansion

Using ad types with keyword expansion functions, such as automatic ads and SP keyword ads, allows Amazon to include more keywords and quickly test which words perform better.

Relate

More relevant traffic can be achieved through automatic advertising, phrase matching and broad matching of keyword advertising, as well as ASIN targeting advertising and category targeting advertising of SP/SB/SD.

Profit

Profitable advertising is the type of advertising that most sellers pursue. Profitability can be achieved by choosing lower click costs, higher output, and minimizing advertising ACOS (Advertising Cost of Sales).

How to place Amazon CPC ads

Budget settings

The first thing you need to consider when investing in Amazon CPC advertising is budget setting. Each seller should set a different budget according to their own strength, but the budget level will directly affect the advertising time period.

Number of keywords

If the seller has a low budget, it is best not to cover more than 5 keywords. If you have a higher budget, you can cover up to 10 keywords.

How to obtain keywords

Keywords mainly come from three aspects: the front-end search box, competitor Search Term and ARA data.

How to optimize Amazon CPC advertising

Improve conversion rate

The conversion rate is the probability of a buyer ultimately purchasing after clicking on the product, and is the core factor in natural search rankings and advertising search rankings. When the conversion rate is not ideal, you need to check whether the product page is optimized properly.

Coping methods

• Optimize the product page: Check whether the pictures on the detail page express clearly, whether the selling points are clearly explained, and whether the description is well done.
• Match core keywords: Consider whether the listing matches core keywords.

How to improve the relevance of Amazon ads

Keywords

Whether the keywords used use the words that consumers search for, and whether the product list contains this keyword.

Click-through rate

Click-through rate can reflect the relevance of products and keywords.

Conversion rate

The higher the conversion rate, the higher the relevance to the product and the more in line with the needs of searching consumers.

Conclusion

By properly setting up and optimizing advertising campaigns, you can achieve the goals of increasing traffic, improving rankings and making profits. At the same time, it is also very important to improve the relevance of Amazon advertising. This will not only help improve product placement, but also make advertising investment more effective.