A must-have guide for Amazon sellers: Improving product performance and optimization techniques

On the Amazon platform, improving product performance requires the use of some tips and strategies. This article will introduce how Amazon sellers can improve product performance from multiple aspects, including optimizing listings, setting coupons, and review invitation techniques.

1. Analyze the performance of BSR list and new product list

A. Are there any new products that can enter the BSR list

In mature markets, leading products occupy most of the market share, so new products must have certain advantages if they want to enter the market. First, we need to analyze whether there are new low-rated products on the BSR list that have been recently launched. If so, we need to analyze the product features and advantages of these new products and explore entry methods. If no new products can enter, it may be because the market demand is single, competition at the top is fierce, or the product advantages are insufficient, and strategies need to be adjusted in a timely manner.

B. How is the performance of No. 1 on the new product list

Observing the performance of the No. 1 product on the new product list can help us understand the intensity of market competition. If the No. 1 new product list performs poorly every day, it means the market competition is very fierce. In this case, we need to carefully consider whether we have an absolute advantage and evaluate whether our products can stand out in the market.

2. Check the natural position and advertising position of new products on the first page of core words

The natural position and advertising space of core keywords on the first page are usually monopolized by old sellers with more reviews. If our product does not appear in these locations, it will most likely be difficult to promote it. In the current operating environment, the lack of natural ranking for core keywords is almost equivalent to being unprofitable.

3. Check if there are any problems with the link

If there are problems with the link itself, such as warnings in reviews, high return rates, product defects, etc., the cost of promotion will be greatly increased. Each violation may lead to problems such as current limit and rights reduction. Methods to solve these problems include off-site cleaning, relocation, label change or new link attempts.

4. Implement promotion strategies

If the product link does not have the above problems, then we can adopt the following three-step strategy to improve product performance:

Create a keyword list

Establish a keyword list based on product characteristics and market demand to provide support for subsequent advertising optimization.

Build an advertising structure

Develop a reasonable advertising plan and choose appropriate keywords and target audiences to increase the exposure and click-through rate of your ads.

Big promotion promotion

Use promotional activities to increase product sales and exposure, such as limited-time discounts, buy one get one free, etc., to attract more potential buyers.

5. Amazon coupon setting tips

Step 1: Log in to Amazon Seller Backend

First, log in to Amazon Seller Backend, then find the “Advertising” option and click “Coupon”.

Step 2: Create a coupon

After entering the coupon page, click “Create your first coupon” to create a new coupon.

Step 3: Add coupon products

Add products that require coupons in “Add to coupon”. You can add up to 50 coupon ASINs at a time.

Step 4: Set discount intensity

Set the discount intensity of the coupon, the percentage range is from 5% to 80%, and set the number of times the coupon can be used. It is recommended to select a percentage or amount discount based on the customer unit price of the product.

For products with lower unit prices, it is recommended to give priority to percentage discounts;

For products with higher unit prices, you can consider directly setting amount discounts.

Step 5: Name and set the group and usage time limit

Set the name of the coupon, select the applicable target group, and set the usage time limit. These settings all affect the attractiveness and scope of use of coupons.

Step 6: Preview and submit

After the settings are completed, preview the coupon to see if it meets expectations, and click Submit after confirming it is correct. After that, wait for the coupon to take effect.

6. Amazon review techniques and tips

1. A sincere and friendly invitation

When communicating with customers, express gratitude in a sincere and friendly tone. Emphasize your excitement for the customer to purchase your product and express your interest in hearing their valuable feedback.

Example: Thank you for choosing to purchase our products! We sincerely hope that you can share your experience with this product, and if you are willing, we will be very happy to hear your valuable suggestions.

2. Emphasize the importance of evaluation

Inform customers that their reviews are important to you and other potential buyers. Explain that their sharing not only helps improve products and services, but also helps others make informed purchasing decisions.

Example: Your experience with our products is very important to us. Your reviews not only help us improve our products, but also help others make more informed buying decisions. Your voice matters to us!

3. Provide a simple evaluation channel

Provide customers with convenient and fast review channels, such as links to leave reviews directly on Amazon or simplified review steps. Let customers feel that leaving a review is an easy and pleasant thing.

Example: We would appreciate it if you would share your experiences and opinions on Amazon. It only takes a few minutes, but it will make all the difference to us!

4. Give small gifts or discounts

Provide some additional rewards or offers, such as small gifts, coupons, etc., to encourage customers to leave reviews.

Example: In order to thank you for your support and feedback, we will give you a small gift/provide a special coupon as a token of our gratitude to you. Looking forward to your valuable evaluation!

5. Product inserts included in product packaging

Place a product insert in the product packaging to guide buyers to use the Amazon shopping app to scan the Transparency barcode on the product packaging and jump to the brand’s self-built scanning landing page. Here, customers can leave reviews with one click, receive discounts provided by the brand, and browse other products and brand stories of the brand.

6. Respect customer choices

Although you actively invite customers to leave reviews, respect their choices and don’t leave reviews too frequently or force them to do so. Respect customers’ wishes and establish long-term trust relationships.

Example: Your feedback is important to us, but please be assured that we respect every customer’s choice. We would be grateful if you would share your opinion.

7. Solve problems and create positive experiences

After purchase, provide a channel to solve problems and express willingness to help customers at any time. Through positive service experiences, customers can increase their goodwill towards the brand and increase the likelihood of leaving reviews.

Example: Thank you for your order! We hope you enjoy your purchase. If you encounter any problems during use, please feel free to contact us and we will do our best to solve it for you. Hope you have a great day and don’t forget to contact us if you have any questions!

Conclusion

Through the implementation of the above strategies, we are expected to improve the performance of our products in the market and achieve better sales performance. Amazon sellers need to continuously optimize listings, set up coupons, invite reviews and other aspects of work to stand out in the fierce market competition.