Detailed explanation of how Amazon sellers use DealDeal to tap competitive off-site promotion resources and VC sellers’ advantages

In the fiercely competitive market environment for Amazon sellers, off-site promotion has become the key to gaining more exposure and sales. At the same time, Amazon VC sellers (Amazon Vendor Central Seller), as wholesalers or manufacturers who have signed an agreement with Amazon, have established a special cooperative relationship with Amazon. This cooperation model plays an important role in Amazon’s sales ecosystem. role.

Use DealDeal to mine competing off-site promotion resources

Learn about DealDeal

DealDeal (dealdeal.net) is a website that aggregates the latest promotional information from multiple online platforms. It provides a simple interface that allows users to quickly find promotions for specific product categories through keyword searches. Users can filter the latest promotion information based on time range, thereby effectively tracking and analyzing promotion dynamics in the market.

How to use DealDeal to check competitive product promotion channels

Taking the analysis of air purifier market promotions as an example, we can perform the following steps through the DealDeal website:

1. Enter the keyword “Air purifier” in the search bar.
2. Set the search period to 3 weeks.
3. Browse search results to observe promotion frequency, price and channels.

Analyze competitive product promotions

When analyzing competitive product promotions, sellers should pay special attention to the following aspects:

• Promotion frequency: Observe the frequency of promotional activities of competing products to understand their promotion cycles.
• Promotion Price: Record the historical promotion price of competing products and analyze price change trends.
• Promotion channels: Identify the deal sites where competing products are mainly promoted, and understand their target markets.

The value the DealDeal website provides to Amazon sellers

Using the DealDeal website can bring the following value to Amazon sellers:

• Understand the promotion rhythm of competing products: By monitoring the promotion activities of competing products, sellers can avoid promotions within the same time period as competing products and reduce direct competition.
• Historical promotion prices: Analyze the historical promotion prices of competing products to help sellers set their own promotion price strategies.
• Avoid conflicts with competing products: By tracking the promotion channels of competing products, sellers can choose different channels for promotion to avoid direct conflicts with competing products.

Advantages of Amazon VC sellers

Characteristics of Amazon VC sellers

Amazon VC sellers are different from general third-party sellers. The following are several characteristics of Amazon VC sellers:

• Wholesale Cooperation: VC sellers sign an agreement with Amazon to supply products to Amazon as a wholesaler or manufacturer. Amazon maintains these products as its own inventory and sells them on the Amazon platform.
• B2B transactions: Unlike third-party sellers who trade through the marketplace on the Amazon platform, transactions between VC sellers and Amazon are more inclined to the B2B (business-to-business) model.
• Product supply: Amazon VC sellers are responsible for delivering products to Amazon’s warehouses, and Amazon is responsible for handling subsequent steps such as storage, packaging, and transportation.

Advantages of Amazon VC sellers

Compared with becoming a third-party seller on Amazon, becoming an Amazon VC seller has some obvious advantages:

• Stable orders: As a VC seller, we have established a cooperative relationship with Amazon and can obtain a more stable order volume.
• Amazon Support: As a VC seller, you can enjoy Amazon’s support and resources. Amazon provides a complete set of sales and logistics solutions, including warehousing, packaging, transportation and customer service.
• Brand Display: As an Amazon VC seller, your products will be sold by Amazon as the retailer. This provides brands with greater exposure opportunities, allowing products to be seen by a wide range of consumers.
• More simplified process: Compared with becoming a third-party seller, as a VC seller, you can leave some of the tedious work in the sales process to Amazon.

Notes on becoming an Amazon VC seller

Becoming an Amazon VC seller may be an attractive option, but there are several considerations to consider before deciding:

• Cooperation Agreement: The cooperation agreement signed with Amazon is the legally binding relationship between the VC seller and Amazon. Before becoming a VC seller, it is very important to carefully read and understand the terms and conditions in the agreement.
• Price Negotiation: As a VC seller, you need to negotiate product pricing with Amazon. Make sure your pricing strategy balances profits and market competitiveness, while also taking into account Amazon’s platform charges and fee structure.
• Resource Planning: As a VC seller, you need to consider product supply capabilities and resource planning. Ensure there is sufficient production capacity and supply chain support to meet Amazon order demand.
• Brand Protection: Brand protection is an important task on the Amazon platform. Ensure brands are properly protected from issues such as infringement and piracy.

By using the tool website DealDeal, Amazon sellers can better understand the promotion status of competing products and formulate more effective off-site promotion strategies, thereby increasing product exposure and sales. At the same time, becoming an Amazon VC seller can also enjoy Amazon’s resources and support, but it also needs to face challenges in cooperation agreements, price negotiations, resource planning, and brand protection.